Creative Director

Inspired Thinking Group (ITG)

. Set and communicate the creative vision, translating brand and marketing strategy into creative direction .

Posted 10/9/2026full-timeLondon • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading creative direction and developing multi-channel campaigns for B2C retail brands, with a strong focus on conceptual thinking and execution. Proven ability to inspire and manage creative teams while balancing brand-building ambitions with commercial objectives.

Highest-signal resume keywords

Senior Creative ExperienceB2C Retail MarketingMulti-Channel Campaign DevelopmentSocial-First Creative ThinkingAI-Enabled Creative Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conceptual ThinkingCreative ExecutionArt-Direction SkillsCampaign DevelopmentCreative Problem SolvingBrand Experience DesignRetail Environment StrategyDigital Content CreationPrint DesignCRM Strategy

Soft Skills

LeadershipCollaborationPresentation SkillsInspirationAdaptability

Tools & Technologies

AI-Enabled Creative WorkflowsSocial Media PlatformsDigital Marketing ToolsContent Management SystemsCreative Software

Industry Keywords

B2CConsumer BehaviorCreative StrategyBrand CampaignsEmerging Technologies

About the role

Key responsibilities & impact

Set and communicate the creative vision, translating brand and marketing strategy into creative direction
Partner with strategy, marketing, and client teams to identify creative opportunities
Establish creative territories and principles for consistent multi-channel work
Apply understanding of B2C retail, consumer behavior, cultural, and competitive landscapes
Present and champion creative thinking with stakeholders
Balance long-term brand-building ambition with commercial and fast-paced retail demands
Lead big, organizing creative ideas across the customer journey
Contribute directly to concept creation, creative development, and problem solving when needed
Direct creative from concept through delivery across brand campaigns, social, digital, CRM, content, print, retail, and physical environments
Encourage channel-specific creation rather than simple adaptation
Champion social-first creative thinking
Identify valuable applications of AI-enabled creative workflows and emerging technologies
Own the quality and consistency of creative output across channels
Empower or directly support Senior Designers, Copywriters, and other creative talent as appropriate
Develop creative talent while maintaining quality and ambition

Requirements

What you’ll need

Significant senior creative experience within an agency, in-house creative team, or similarly fast-moving creative environment
Proven experience working with well-known B2C retail or consumer brands, demonstrated through a strong portfolio of customer-facing work
Portfolio demonstrating outstanding conceptual thinking and creative execution across multiple channels
Strong experience developing and directing work across social, digital, CRM, content, campaigns, print, and physical or retail environments
Genuine social experience, including social-first thinking and understanding of platform- and format-specific creative behavior
Excellent conceptual and art-direction skills with sophisticated understanding of design and creative craft
Ability and willingness to remain hands-on when required, contributing directly to ideas and creative development
Experience originating ideas and overseeing their development into coherent, connected multi-channel campaigns and brand experiences
Strong understanding of retail and B2C marketing and balancing brand-building creativity with commercial objectives
Demonstrable experience leading, inspiring, and developing designers, copywriters, and other creative talent
Confidence presenting creative thinking to senior stakeholders and articulating why a creative solution is right
Good understanding of AI-enabled creative tools, workflows, and emerging technologies
Ability to manage multiple priorities and maintain creative standards in a high-volume, fast-moving environment

Benefits

Comp & perks

25 days' holiday plus bank holidays
Paid Wellbeing Day
Flexible bank holidays for cultural or religious observances
Option to buy or carry over up to 5 extra days
Smart Working with up to 40% from home
Option after 12 months to work from abroad for up to 90 days per year
Enhanced family friendly leave
3 extra days for wedding/honeymoon
Employee Assistance Programme
Pension scheme
Corporate Medical Cash Plan
Electric car salary sacrifice scheme
Tax-efficient payroll giving
Funding for professional qualifications
Monthly Employee of the Month awards (£250 bonus)
Referral bonuses of up to £1,500
Regular Wellbeing Workshops
Access to 30+ Wellbeing Champions
Paid Volunteer Day
Online perks platform with discounts on top brands, days out, and gym memberships