CRM Executive – 6-Month Fixed Term Contract

Inspired Thinking Group (ITG)

. Support the full campaign process for email and push communications, from data and creative briefing through testing and scheduling .

Posted 10/21/2026contractLondon • United KingdomJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and email marketing, with a strong focus on campaign management, customer segmentation, and data-driven communication strategies. Proficient in using Salesforce Marketing Cloud and collaborating with cross-functional teams to enhance customer engagement.

Highest-signal resume keywords

CRM Campaign ManagementSalesforce Marketing CloudCustomer SegmentationEmail MarketingAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCampaign TestingData AnalysisAudience SegmentationCreative Content Development

Soft Skills

Organizational SkillsAttention to DetailWritten CommunicationVerbal CommunicationCollaboration

Tools & Technologies

Salesforce Marketing Cloud

Industry Keywords

Digital MarketingCustomer CommunicationsRetail MarketingPersonalisationCampaign Reporting

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Support the full campaign process for email and push communications, from data and creative briefing through testing and scheduling
Support BAU batch email and push notification delivery
Support delivery of trigger email communications
Use customer data and available tools to support campaign decisions and improve communication relevance
Work with data science and audience management teams on audience segmentation and personalisation opportunities
Support CRM tests and build on campaign insights and learnings
Support CRM reporting
Collaborate with Marketing, Data and Digital teams to meet business objectives and ensure accurate, on-brand communications
Raise awareness of M&S Food digital content among customers and colleagues
Support launch and ongoing delivery of a monthly dietary preferences email programme
Provide holiday cover and campaign support across the wider Food CRM team
Work with Food Marketing Category, Event, Planning & Proposition, Data & Digital, Sparks loyalty, and FHB CRM teams

Requirements

What you’ll need

Around one year's experience working in CRM, email marketing or a closely related digital marketing role
Experience supporting end-to-end delivery of customer communications, including briefing, testing, scheduling and evaluation
Experience using an email marketing platform, ideally Salesforce Marketing Cloud
Understanding of customer segmentation, personalisation and data-led communications
Strong organisational and planning skills, with excellent attention to detail
Confident written and verbal communication skills and ability to work effectively with multiple stakeholders
Analytical mindset and interest in using campaign results to identify improvement opportunities
Experience briefing or developing customer-facing creative content
Ability to manage multiple priorities in a busy, fast-paced environment
Ability to work independently while collaborating effectively as part of a wider team
Good understanding of retail or customer-focused marketing would be beneficial

Benefits

Comp & perks

25 days' holiday plus bank holidays
Paid Wellbeing Day
Flexible bank holidays for cultural or religious observances
Option to buy or carry over up to 5 extra days
Smart Working with up to 40% from home
Option to work from abroad for up to 90 days a year after 12 months
Enhanced family friendly leave
3 extra days for wedding/honeymoon
Employee Assistance Programme
Pension scheme
Corporate Medical Cash Plan
Electric car salary sacrifice scheme
Tax-efficient payroll giving
Funding for professional qualifications
Monthly Employee of the Month awards (£250 bonus)
Referral bonuses of up to £1,500
Regular Wellbeing Workshops
30+ Wellbeing Champions
Paid Volunteer Day
Online perks platform with discounts on top brands, days out, and gym memberships
Community groups for employees