Account Executive – K12

Instructure

. Create, manage, and close new sales pipeline within an assigned US-based K12 public school territory .

Posted 10/8/2026full-timeRemote • United StatesJuniorMid-Level💰 $74,000 - $92,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales within the K12 education market, with a strong ability to develop strategic sales plans, manage complex sales cycles, and build lasting client relationships. Proficient in utilizing CRM software and conducting effective product demonstrations to drive client adoption and exceed sales quotas.

Highest-signal resume keywords

B2B Sales ExperienceK12 Education Market KnowledgeCRM Software ProficiencySales Quota AchievementStrategic Sales Planning

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Pipeline ManagementContract NegotiationProduct DemonstrationSales ForecastingOutreach and Presentations

Soft Skills

Excellent Communication SkillsInterpersonal SkillsSelf-MotivatedResults-OrientedTeam Collaboration

Tools & Technologies

SalesforceGoogle Suite

Industry Keywords

K12 Public SchoolClient RelationshipsIndustry TrendsCompetitor ActivitiesBackground Check

About the role

Key responsibilities & impact

Create, manage, and close new sales pipeline within an assigned US-based K12 public school territory
Drive net-new client adoption and cross-sell products into the established network
Engage Directors of Student Services, Registrars, Principals, and Superintendents from a home office environment
Achieve and exceed assigned sales quotas through outreach, presentations, and negotiations
Develop and execute strategic sales plans
Identify and target new opportunities within the assigned territory
Conduct product demonstrations and presentations
Build and maintain a sales pipeline
Track progress and forecast sales activity
Collaborate with sales engineering, marketing, and customer success teams
Negotiate contracts, pricing, and terms
Monitor industry trends, competitor activities, and product developments
Participate in industry events, conferences, and webinars
Maintain accurate CRM records

Requirements

What you’ll need

Minimum of 2 years of successful B2B sales experience
Proven track record of exceeding quotas
K12 education market knowledge preferred
Excellent communication, presentation, and interpersonal skills
Ability to manage complex sales cycles and build strong client relationships
Proficiency in CRM software, such as Salesforce
Proficiency in Google Suite
Self-motivated and results-oriented
Ability to work independently and as part of a team
Ability to travel up to 25%
Bachelor's degree in Business, Marketing, Education, or a related field preferred
Must pass a background check
Candidates may be required to verify legal name, current physical location, valid contact number, and residential address

Benefits

Comp & perks

Competitive compensation
Full-time employee ownership program
Flexible work culture
Generous time off, including local holidays and annual “Dim the Lights” period
Comprehensive wellness programs and mental health support
Learning and development resources
Professional development tools and tuition reimbursement
Technology and tools needed to do your best work
Motivosity employee recognition program
Inclusive, supportive culture
Commission compensation