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Instructure

Director, CRM Product Management

Instructure

. Own Salesforce as a product .

Posted 10/14/2026full-timeRemote • United StatesLead💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Salesforce product ownership, including Sales Cloud, Service Cloud, and CPQ, while effectively leading a product management team and collaborating with cross-functional stakeholders to drive CRM initiatives and maintain data quality.

Highest-signal resume keywords
Salesforce Product OwnershipSales Cloud ExperienceService Cloud ExperienceCPQ ExperienceProduct Roadmap Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
SalesforceSales CloudService CloudCPQRequirements RefinementDelivery OversightTesting OversightCRM Data Quality MaintenanceProduct ManagementAI Integration
Soft Skills
CollaborationLeadershipCommunication
Tools & Technologies
Agentforce Revenue ManagementThird-Party Applications
Industry Keywords
CRMProduct ManagementRoadmap SettingStakeholder Engagement

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Own Salesforce as a product
  • Set the roadmap for Sales Cloud, Service Cloud, CPQ, and connected third-party applications
  • Partner with directors, VPs, and executives to determine what gets built and why
  • Lead a four-person team responsible for refining and translating requirements, running delivery and testing, and maintaining clean CRM data
  • Collaborate with the Director, CRM Systems and the eight-person CRM administration, development, and engineering team that owns the build
  • Lead the transition from Salesforce CPQ to Agentforce Revenue Management
  • Expand the use of AI across the CRM
  • Report to the VP, Enterprise Systems and Technology

Requirements

What you’ll need
  • Experience owning Salesforce as a product
  • Experience with Sales Cloud, Service Cloud, CPQ, and connected third-party applications
  • Experience setting product roadmaps and prioritizing initiatives
  • Experience working with directors, VPs, and executives
  • Experience leading requirements refinement and translation
  • Experience overseeing delivery and testing
  • Experience maintaining CRM data quality
  • Experience leading a product management team
  • Experience collaborating with CRM administration, development, and engineering teams
  • Ability to work remotely

Benefits

Comp & perks
  • Competitive compensation
  • Ownership program for all full-time employees
  • Flexible work culture
  • Generous time off, including local holidays and annual “Dim the Lights” period
  • Comprehensive wellness programs and mental health support
  • Learning and development resources
  • Professional development tools
  • Tuition reimbursement
  • Technology and tools needed to do your best work
  • Motivosity employee recognition program
  • Inclusive, supportive culture