Senior Account Executive – K12

Instructure

. Create, manage, and close new sales pipeline within an assigned US-based K12 public school territory .

Posted 11/4/2026full-timeRemote • United StatesSenior💰 $90,240 - $112,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales within the K12 education market, with a strong ability to develop strategic sales plans, engage decision-makers, and exceed sales quotas. Proficient in CRM software and skilled in building client relationships through effective communication and presentations.

Highest-signal resume keywords

B2B Sales ExperienceK12 Education Market KnowledgeCRM Software ProficiencyStrategic Sales PlanningClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Pipeline ManagementContract NegotiationSales Quota AchievementProduct DemonstrationsSales Forecasting

Soft Skills

Excellent Communication SkillsInterpersonal SkillsPresentation SkillsSelf-MotivatedResults-Oriented

Tools & Technologies

SalesforceGoogle Suite

Industry Keywords

K12 Public SchoolsDecision-Makers EngagementIndustry Trends MonitoringClient AdoptionCross-Selling

About the role

Key responsibilities & impact

Create, manage, and close new sales pipeline within an assigned US-based K12 public school territory
Drive net-new client adoption and cross-sell products into the established network
Engage K12 decision-makers including Directors of Student Services, Registrars, Principals, and Superintendents
Achieve and exceed assigned sales quotas through outreach, presentations, and negotiations
Develop and execute strategic sales plans
Conduct product demonstrations and presentations
Build and maintain the sales pipeline, tracking progress and forecasting activity
Collaborate with sales engineering, marketing, and customer success teams
Negotiate contracts, pricing, and terms
Monitor industry trends, competitor activity, and product developments
Participate in industry events, conferences, and webinars
Maintain accurate CRM records

Requirements

What you’ll need

Minimum of 2 years of successful B2B sales experience, with a proven track record of exceeding quotas
Strong understanding of the K12 education market
Excellent communication, presentation, and interpersonal skills
Ability to manage complex sales cycles and build strong client relationships
Proficiency in CRM software (e.g., Salesforce) and Google Suite
Self-motivated and results-oriented; able to work independently and as part of a team
Ability to travel up to 25%
Strong preference given to candidates in the Northeast
Bachelor’s degree in Business, Marketing, Education, or a related field preferred
Must pass a background check
Candidates may be asked to verify legal name, current physical location, valid contact number, and residential address

Benefits

Comp & perks

Competitive compensation
Full-time employee ownership program
Flexible work culture
Generous time off, including local holidays and annual “Dim the Lights” period
Comprehensive wellness programs and mental health support
Learning and development resources
Professional development tools
Tuition reimbursement
Technology and tools needed to do your best work
Motivosity employee recognition program
Inclusive, supportive culture