Senior Account Executive – K12

Instructure

. Drive new business growth by selling Instructure's suite, including Canvas, MasteryConnect, LearnPlatform, and related services .

Posted 10/13/2026full-timeRemote • United StatesSenior💰 $90,240 - $112,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving business growth through strategic sales initiatives in the EdTech sector, with a strong focus on relationship management and consultative selling. Proven ability to achieve sales quotas and effectively utilize Salesforce CRM for account management.

Highest-signal resume keywords

5+ Years Sales ExperienceEdTech Sales ExpertiseEnterprise-Level Software SalesLearning Management Systems (LMS) SalesSalesforce CRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentNeeds AnalysisProposal DevelopmentSales ForecastingConsultative Selling

Soft Skills

Relationship ManagementCommunication SkillsStrategic Thinking

Tools & Technologies

Salesforce CRM

Industry Keywords

SaaS SolutionsEducational PedagogyAssessment Management Systems (AMS)C-Suite SalesRemote Sales

About the role

Key responsibilities & impact

Drive new business growth by selling Instructure's suite, including Canvas, MasteryConnect, LearnPlatform, and related services
Pursue new-logo business and identify upsell and cross-sell opportunities within existing accounts
Share product insights to help prospective clients evaluate solutions and select the best fit
Prepare and tailor messaging and presentations to address client needs
Guide prospects through the purchasing process and ensure successful, timely closures
Forecast quarterly and annual sales performance
Develop and execute targeted sales strategies to build and nurture a client pipeline
Establish and maintain relationships with key stakeholders in school districts
Achieve or exceed sales quotas within established timelines
Partner with Regional Directors and clients in the field to gain referrals and expand market presence
Maintain detailed and accurate account information in Salesforce CRM

Requirements

What you’ll need

5+ years of proven sales experience, preferably in EdTech or SaaS solution sales
Experience with enterprise-level software sales and services
Understanding of educational pedagogy
Experience selling learning management systems (LMS) and/or assessment management systems (AMS) preferred
Proven ability to sell at all organizational levels, including C-suite and executive leadership
Strong strategic and consultative sales skills
Ability to conduct in-depth needs analyses and develop tailored proposals
Remote position, with preference for candidates residing in the Western U.S. (Pacific or Mountain Time Zones)
Willingness to travel up to 50%
Bachelor's degree preferred
Must pass a background check
Candidates may be required to verify legal name, current physical location, valid contact number, and residential address

Benefits

Comp & perks

Competitive compensation
Ownership program for all full-time employees
Flexible work culture
Generous time off, including local holidays and annual “Dim the Lights” period
Comprehensive wellness programs and mental health support
Learning and development resources
Professional development tools
Tuition reimbursement
Technology and tools needed to do your best work
Motivosity employee recognition program
Inclusive, supportive culture
Background check and identity verification measures as part of the hiring process