Senior Account Executive – K12

Instructure

. Drive new business growth by selling Instructure’s suite, including Canvas, MasteryConnect, LearnPlatform, and related services, in the assigned territory .

Posted 11/6/2026full-timeRemote • United StatesSenior💰 $90,240 - $112,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving business growth through strategic sales of EdTech solutions, including effective relationship management and consultative selling techniques. Proven ability to forecast sales performance and develop tailored proposals for diverse educational stakeholders.

Highest-signal resume keywords

5+ Years Sales ExperienceEdTech SalesSaaS Solution SalesSalesforce CRM ProficiencyStrategic Sales Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Enterprise-Level Software SalesNeeds AnalysisProposal DevelopmentSales ForecastingClient Pipeline Development

Soft Skills

Consultative SellingRelationship BuildingCommunication SkillsNegotiation SkillsPresentation Skills

Tools & Technologies

Salesforce CRM

Industry Keywords

Learning Management System (LMS)Educational PedagogyC-Suite SalesSales QuotasMarket Presence Expansion

About the role

Key responsibilities & impact

Drive new business growth by selling Instructure’s suite, including Canvas, MasteryConnect, LearnPlatform, and related services, in the assigned territory
Hunt for new logo business while upselling and cross-selling to existing accounts
Share insights with prospective clients to support solution evaluation and selection
Prepare and tailor messaging and presentations for prospective clients
Guide prospects through the purchasing process to timely closure
Accurately forecast quarterly and annual sales performance
Develop targeted sales strategies to build and nurture a robust client pipeline
Build and maintain relationships with key stakeholders throughout school districts
Consistently achieve or exceed sales quotas
Partner with Regional Directors and clients to gain referrals and expand market presence
Log detailed, accurate account information in Salesforce CRM

Requirements

What you’ll need

5+ years of proven sales experience, ideally within EdTech or SaaS solution sales
Experience with enterprise-level software sales and services
Understanding of educational pedagogy and the dynamics of selling a learning management system (LMS) preferred
Demonstrated ability to sell at all levels, including C-suite and executive leadership
Outstanding strategic and consultative sales skills
Ability to conduct thorough needs analyses and develop tailored proposals
Willingness to travel up to 50%
All employees must pass a background check
Candidates may be asked to verify their legal name, current physical location, valid contact number, and residential address

Benefits

Comp & perks

Competitive compensation
Full-time employee ownership program
Flexible work culture
Generous time off, including local holidays and annual “Dim the Lights” period
Comprehensive wellness programs and mental health support
Learning and development resources
Professional development tools
Tuition reimbursement
Technology and tools needed to do your best work
Motivosity employee recognition program
Inclusive and supportive culture