Marketing Lead

Insurgo GmbH

. Take full ownership of marketing for Insurgo and build it from the ground up .

Posted 10/8/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on SaaS products, including developing positioning and core messaging. Proficient in SEO and content marketing, with a strong ability to create market-relevant communications and increase visibility across digital platforms.

Highest-signal resume keywords

B2B Marketing ExperienceSaaS Product KnowledgeSEO ExpertiseContent Marketing SkillsNative-Level German Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Positioning DevelopmentContent CreationWebsite Content WritingLanding Page DevelopmentCase Study WritingNewsletter WritingLead GenerationValue-Based MessagingImproving Content DiscoverabilityAgency Management

Soft Skills

Self-OrganizedResults-OrientedStrong Hands-On Mentality

Tools & Technologies

Google AnalyticsAI SystemsChatGPTClaude

Industry Keywords

Insurance SectorFinancial ServicesBrokerage Firms

About the role

Key responsibilities & impact

Take full ownership of marketing for Insurgo and build it from the ground up
Work closely with the executive team, Product Management, and Sales
Shape the marketing function independently and report directly to the Managing Director
Develop positioning and core messaging
Understand the day-to-day work of insurance brokers and translate it into market-relevant communications
Write website content, landing pages, case studies, newsletters, and LinkedIn content independently
Increase visibility on Google and in AI systems such as ChatGPT and Claude
Expand the inbound channel and provide Sales with qualified leads
Develop value-based messaging, particularly around replacing software subscriptions and reducing costs for brokerage firms
Communicate value rather than competing on discounts

Requirements

What you’ll need

Several years of experience in B2B marketing, ideally in SaaS or with another complex product requiring explanation
Experience developing positioning
Native-level German proficiency
Knowledge of SEO and content marketing, as well as improving content discoverability in AI systems
Self-organized, results-oriented work style with a strong hands-on mentality
Experience managing agencies or freelancers
Experience in the insurance or financial services sector is an advantage
Residence in Germany
Existing work authorization
Include a work sample and salary expectations with your application
State your earliest possible start date

Benefits

Comp & perks

An ambitious team of A-players
Modern workplace with top-of-the-line equipment
Competitive salary and performance-based compensation
Open communication and results-oriented work
€100 employer-funded pension contribution
€50 tax-free gift card every month for unrestricted use
Memorable team events
Secure, permanent employment contract