Integrated Marketing Manager

Integral Ad Science

. Define, plan and execute the Marketing strategy, including budgeting .

Posted 11/5/2026full-timeUnited StatesMid-LevelSenior💰 $69,300 - $118,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing marketing strategies, including budgeting and localization for regional markets. Proven ability to manage events, develop industry relationships, and leverage marketing automation tools to drive lead generation and ROI.

Highest-signal resume keywords

Digital Advertising ExperienceEvent Management SkillsMarketing Automation Tools KnowledgeLead Generation ExpertiseInterpersonal Communication Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy DevelopmentBudget ManagementContent LocalizationLead GenerationSocial Media MarketingSearch Engine OptimizationProject Management

Soft Skills

Excellent Communication SkillsInterpersonal SkillsCollaboration Skills

Tools & Technologies

SalesforceMarketing Automation Tools

Certifications & Qualifications

Degree in Marketing

Industry Keywords

Ad-TechDigital AdvertisingEvent CoordinationIndustry EngagementROI Reporting

About the role

Key responsibilities & impact

Define, plan and execute the Marketing strategy, including budgeting
Localize key activities in France from the global marketing strategy
Collaborate with the EMEA Marketing team and cross-functional teams to execute marketing strategy and align with business goals for the regions
Organize and coordinate events, including proprietary events, conferences and sponsorships
Support and attend key industry events and lead engagements from planning to execution
Develop relationships and engagement with industry bodies and partners
Attend committees, develop content and build the company’s presence at events
Co-partner with the Communication team to create and localize content, PR, and events
Develop corporate marketing efforts including Lead Generation, Social Media and SEO
Report and prove ROI of marketing activities and provide recommendations for future activations and strategy
Report to the Marketing Director EMEA
Coordinate with the EMEA Marketing team and Global Marketing team based in IAS HQ in New York

Requirements

What you’ll need

Minimum 3 years experience in marketing in digital advertising / ad-tech
Degree in Marketing or business-related discipline
Excellent interpersonal and communication skills, both written and verbal
Excellent project management and event management skills
Knowledge of marketing automation tools, Salesforce, budget management a plus
Knowledge of data and technology businesses within the advertising industry

Benefits

Comp & perks

Paid time off
Health insurance (medical, dental, vision)
PPO, HSA and FSA options
401k with employer matching contributions
Competitive compensation
Annual bonus and/or other incentive plans