Senior B2B Marketing Specialist – International Software, Lead Generation

Integrant, Inc.

. Support and execute B2B marketing strategies for international markets.

Posted 11/10/2026full-timeCairo • EgyptSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategies, particularly for international markets, with a strong focus on lead generation, campaign execution, and translating technical concepts into business value. Proficient in utilizing various marketing channels and tools to drive measurable outcomes and enhance campaign performance.

Highest-signal resume keywords

B2B Marketing ExperienceLead Generation CampaignsCRM and Marketing Automation ToolsInternational Market ExperienceTechnical Messaging and Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationDemand GenerationCampaign ExecutionBuyer Persona DevelopmentMarketing AnalyticsContent CreationAccount-Based MarketingSoftware MarketingData AnalysisTechnical Translation

Soft Skills

Strong Communication SkillsOwnership MentalityCollaborationAdaptabilityProblem-Solving

Tools & Technologies

HubSpotSalesforceMarketoPardotAnalytics ToolsMarketing Intelligence ToolsAI ToolsEmail Marketing PlatformsWebinar SoftwareContent Management Systems

Industry Keywords

SaaSCloud ServicesAI SolutionsCybersecuritySoftware EngineeringDigital TransformationBiotechMedical DevicesFinanceEducation

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Support and execute B2B marketing strategies for international markets.
Research markets, industries, competitors, buyer needs, and potential opportunities.
Help define and refine Ideal Customer Profiles (ICP), buyer personas, and target-account criteria.
Build messaging and campaigns around software engineering, AI, Agentic AI, data, cloud, and other technology services.
Translate technical capabilities into clear business value for enterprise decision-makers.
Adapt messaging and campaigns for different markets, industries, and buyer personas.
Plan and execute lead-generation campaigns designed to create qualified meetings, opportunities, and sales pipeline.
Build and refine prospect/account lists based on ICP and market priorities.
Execute campaigns across LinkedIn, email marketing, paid media, webinars, events, content, landing pages, account-based marketing, and sales/outbound enablement.
Track MQLs, SQLs, meetings, conversions, opportunities, pipeline influence, and campaign ROI.
Test targeting, messaging, offers, and channels to improve lead quality and conversion.
Own or materially contribute to campaigns from planning through execution and reporting.
Define campaign objectives, audience, messaging, offer, channels, assets, and success metrics.
Coordinate campaign execution across Marketing, Sales, technical teams, and external partners where required.
Analyze campaign performance and recommend data-driven improvements.
Market software products or services to customers outside Egypt and adapt communication, content, and campaigns to international audiences.
Create or contribute to campaign content, email sequences, landing pages, case studies, thought-leadership content, webinars, sales collateral, and social content.
Work with engineers, architects, delivery teams, and other SMEs to understand technical solutions.
Convert technical information into buyer-focused messaging and business cases.
Partner with Sales and BDR/SDR teams on target accounts, messaging, campaigns, and lead follow-up.
Support Sales with content, account insights, campaign data, and enablement materials.
Use CRM and marketing tools to track campaigns, leads, engagement, and pipeline.
Analyze campaign and funnel performance, maintain accurate marketing data and reporting, and use marketing technology and AI tools to improve productivity, research, personalization, content, and campaign execution.

Requirements

What you’ll need

3–7 years of relevant B2B marketing experience.
Experience marketing software products, SaaS, technology services, software engineering services, cloud, AI, data, cybersecurity, or similar technology offerings.
Experience marketing to international/offshore customers, not only the Egyptian market.
Demonstrated hands-on experience with lead generation and demand-generation campaigns.
Experience owning or materially contributing to B2B campaigns from planning through execution.
Strong understanding of B2B buyer journeys and technology sales processes.
Ability to identify target audiences, buyer personas, and account segments.
Experience working with measurable marketing outcomes such as leads, meetings, opportunities, pipeline, conversions, or revenue.
Hands-on experience with multiple B2B marketing channels such as LinkedIn, email, content, webinars, paid campaigns, events, or landing pages.
Strong English written and verbal communication skills.
Ability to translate complex technical concepts into clear business messages.
Experience collaborating closely with Sales.
Comfortable using CRM, analytics, marketing automation, or related marketing tools.
Strong ownership mentality with the ability to both plan and execute.
Direct experience marketing to the U.S. market, particularly U.S. enterprise or mid-market buyers. (Strongly preferred)
Experience working for an Egyptian company selling software or technology services offshore. (Strongly preferred)
Experience with enterprise software sales cycles involving multiple stakeholders. (Strongly preferred)
Familiarity with HubSpot, Salesforce, Marketo, Pardot, or similar platforms. (Strongly preferred)
Experience using intent data, prospecting platforms, marketing intelligence tools, or AI tools. (Strongly preferred)
Experience marketing AI, software engineering, cloud, data, cybersecurity, or digital-transformation solutions. (Strongly preferred)
Exposure to industries such as biotech, medical devices, manufacturing, finance, education, or other enterprise sectors. (Strongly preferred)

Benefits

Comp & perks

Salary paid in USD
Social insurance
Premium medical insurance [employee +family]
Supportive and friendly work environment
English language development courses
Interest-free loans paid over 2.5 years
Technical development courses
Employment referral program
Premium location in Maadi