Senior Marketing Executive

Integrity360

. Develop and execute the regional marketing plan within an assigned territory .

Posted 10/6/2026full-timeRome • ItalySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing regional marketing plans, managing budgets, and coordinating integrated campaigns. Strong ability to analyze market opportunities and optimize campaign performance while effectively communicating with stakeholders.

Highest-signal resume keywords

Regional Marketing Plan DevelopmentStakeholder ManagementCampaign ManagementEvent ManagementAnalytical and Reporting Capability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic PlanningProject ManagementBudget ManagementLead GenerationCampaign Execution

Soft Skills

Communication SkillsInfluencing SkillsOrganizational Skills

Industry Keywords

Market OpportunitiesRevenue TargetsIntegrated Campaign PlansEvent PlanningMDF Management

About the role

Key responsibilities & impact

Develop and execute the regional marketing plan within an assigned territory
Act as the primary marketing lead and contact for regional sales and leadership teams
Identify regional market opportunities, trends and growth initiatives
Ensure marketing activities support pipeline and revenue targets
Manage regional marketing budgets and investment priorities
Develop integrated campaign plans, briefs and requirements
Coordinate campaign execution across content, digital, design, communications and events functions
Monitor campaign performance and recommend optimisation opportunities
Partner with Regional Managing Directors, Sales Directors and Practice Leaders
Translate business priorities into marketing activity and align local needs with global marketing strategy
Present marketing plans, results and recommendations to senior stakeholders
Plan and deliver regional events, executive roundtables, webinars and industry conferences
Coordinate speakers, venues, partners and attendee engagement activities
Track event budgets and ROI, and develop post-event follow-up and lead nurture activities
Develop joint marketing plans with strategic technology partners
Manage MDF opportunities and reporting requirements
Support regional lead generation programmes and effective lead management, tracking and reporting
Brief, coordinate and prioritise specialist content, communications, digital marketing and design resources

Requirements

What you’ll need

Commercial awareness
Strategic planning
Stakeholder management
Project management
Campaign management
Event management
Communication and influencing skills
Analytical and reporting capability
Strong organisational skills
Excellent English language skills

Benefits

Comp & perks

Investment in learning, development and progression
Dynamic culture focused on innovation, collaboration and continuous growth