Global Retail Marketing Strategy Leader, Consumer and Gaming

Intel Corporation

. Define retail marketing priorities for Global Top Accounts aligned to business objectives, product roadmaps, and go-to-market strategies .

Posted 10/12/2026full-timeUnited StatesSenior💰 $175,620 - $247,930 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing omnichannel retail marketing strategies, leveraging insights to drive program effectiveness and ROI. Proven ability to build relationships with retail partners and influence stakeholders to deliver integrated marketing programs.

Highest-signal resume keywords

Retail Marketing StrategyOmnichannel Campaign DevelopmentKPI Tracking and AnalysisStakeholder Relationship ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retail MarketingBrand ManagementChannel MarketingCampaign Performance AnalysisMarketing Strategy DevelopmentData-Driven RecommendationsMeasurement FrameworksContent DevelopmentMarket Insights AnalysisProgram Activation

Soft Skills

Strategic ThinkingExcellent CommunicationInterpersonal SkillsCollaborationInfluencing Skills

Certifications & Qualifications

Bachelor's Degree in MarketingMaster's Degree in Marketing (Preferred)

Industry Keywords

Retail MediaE-CommerceShopper MarketingExperiential ProgramsCo-Marketing EffortsConsumer MarketingBrand ActivationsGlobal Marketing PlanningPerformance ReviewsTest-and-Learn Culture

About the role

Key responsibilities & impact

Define retail marketing priorities for Global Top Accounts aligned to business objectives, product roadmaps, and go-to-market strategies
Develop scalable retail marketing frameworks, repeatable playbooks, toolkits, and best practices
Shape retail marketing across in-store, digital, e-commerce, retail media, shopper marketing, advocacy, and experiential programs
Leverage shopper, market, and competitive insights to identify growth opportunities and recommend strategic actions
Integrate retail requirements into campaign, launch, and seasonal planning cycles
Lead content efforts and overall marketing oversight for Intel's Retail Executive Connection and CES events
Own Retail Pilot programs in partnership with Accenture and regional marketers
Drive alignment for measuring program activation and ROI
Develop marketing strategies and activation models for key retail channels and partners
Adapt global programs for local market needs and retailer priorities
Provide guidance, planning support, and execution recommendations for strategic retail initiatives
Facilitate cross-region learning and scale successful programs globally
Establish KPIs and measurement frameworks for retail marketing performance
Assess program effectiveness through shopper, category, and campaign performance insights
Partner with analytics teams to optimize marketing ROI
Lead performance reviews and recommend actions to improve outcomes
Embed a test-and-learn culture across programs, messaging, channels, and shopper experiences
Partner with Consumer Marketing, Brand, Measurement, Regional Consumer Marketing, and Retail account teams
Represent retail perspectives in global marketing planning and prioritization
Influence investment decisions through data-driven recommendations and business cases
Build stakeholder alignment to deliver integrated retail marketing programs

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, Communications, or a related field
7+ years of experience in retail marketing, brand management, or channel marketing
Expertise developing and executing omnichannel marketing campaigns across in-store, online, and digital channels
Ability to establish and maintain relationships with retail partners and stakeholders
Proficiency tracking and analyzing marketing KPIs
Master's degree in Marketing, Business Administration, or a related field (preferred)
Field experience managing co-marketing efforts with retail partners, including joint campaigns and brand activations (preferred)
Strong analytical, strategic thinking, and project management skills (preferred)
Ability to manage multiple campaigns simultaneously (preferred)
Excellent communication and interpersonal skills (preferred)
Ability to collaborate across teams and influence stakeholders (preferred)
Passion for driving innovation and creating impactful customer experiences within the retail environment (preferred)
Availability for approximately 30–40% travel during peak periods and 10–20% travel otherwise

Benefits

Comp & perks

Competitive pay
Stock bonuses
Health benefits
Retirement benefits
Vacation benefits
Hybrid work model splitting time between on-site and off-site