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Marketing Campaign Specialist – Global Consumer, Gaming
Intel Corporation. Develop and execute integrated marketing campaigns aligned with business, product, and segment priorities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing campaigns, with a strong focus on audience targeting, performance measurement, and collaboration across diverse teams. Proficient in leveraging analytics and AI-powered tools to optimize campaign effectiveness in the technology and gaming sectors.
Highest-signal resume keywords
Integrated Marketing Campaign DevelopmentGlobal Campaign ManagementPerformance Measurement FrameworksAudience Behavior AnalysisCo-Marketing Program Experience
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign PlanningDigital MarketingContent MarketingPerformance MeasurementAnalytics PlatformsAI-Powered Marketing ToolsRetail MarketingPartner MarketingConversion MetricsKPI Establishment
Soft Skills
Strategic ThinkingCollaborationProblem-SolvingAdaptabilityCustomer Focus
Industry Keywords
Technology MarketingPC MarketGaming AudienceConsumer TechnologyDigital MediaPremium RetailMarket TrendsInfluencer MarketingDemand GenerationSegmentation
About the role
Key responsibilities & impact- Develop and execute integrated marketing campaigns aligned with business, product, and segment priorities
- Translate product launches, seasonal moments, and competitive opportunities into actionable campaign plans
- Align messaging, audience targeting, geo relevance, and activation strategies with product, category, sales, and regional marketing teams
- Support full-funnel campaign planning across awareness, consideration, demand generation, and conversion
- Translate product capabilities into clear, substantiated campaign claims with Product and Technical Marketing, legal, and insights teams
- Incorporate validated performance, usage, compatibility, battery life, AI, gaming, and productivity claims into campaign messaging and assets
- Coordinate internal stakeholders, agencies, and creative partners for high-quality execution
- Manage campaign development from planning through launch, optimization, and post-campaign analysis
- Drive campaign readiness across content, digital, social, retail, influencer, and partner channels
- Manage global campaigns end-to-end, including assets, briefs, translations/transcreation, approvals, testing, and asset posting
- Support influencer and creator marketing initiatives
- Collaborate with OEM, software, retail, and ecosystem partners on co-marketing and demand generation programs
- Establish campaign KPIs and measurement frameworks
- Monitor performance and recommend improvements to effectiveness and ROI
- Analyze audience behavior, content engagement, conversion metrics, and market trends
- Communicate results and insights through executive-ready reporting
- Connect marketing, product, segment, sales, agency, and partner teams
- Influence decisions, drive alignment, and identify process improvements to scale campaign impact globally
Requirements
What you’ll need- 5+ years of experience in technology, PC market, gaming, premium, retail, or digital marketing
- Experience supporting global campaigns and regional marketing activation
- Knowledge of premium and gaming audiences, PC ecosystem trends, and consumer technology markets
- Experience with retail marketing, partner marketing, or co-marketing programs
- Familiarity with digital media, paid social, content marketing, and performance measurement frameworks
- Experience using AI-powered marketing tools, analytics platforms, and modern marketing technologies
- Strategic thinking and strong business acumen
- Customer-obsessed and audience-focused
- Highly collaborative and comfortable navigating ambiguity
- Strong analytical and problem-solving skills
- Bias for action and operational excellence
- Curious, adaptable, and committed to continuous learning
- Passion for consumer technology, gaming, and innovation
Benefits
Comp & perks- Competitive pay
- Stock bonuses
- Health benefits
- Retirement benefits
- Vacation
- Hybrid work model allowing employees to split time between working on-site at the assigned Intel site and off-site