Senior Manager, Branded Sponsorships

Intel Corporation

. Define the sponsorship vision, annual plan, investment priorities, activation approach, and success measures aligned with brand and business objectives .

Posted 10/7/2026full-timeUnited StatesSenior💰 $145,850 - $247,930 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sponsorship strategy, activation, and performance measurement, with a strong focus on negotiation, stakeholder engagement, and cross-functional collaboration. Proven ability to manage budgets, timelines, and vendor relationships while delivering impactful recommendations to senior leadership.

Highest-signal resume keywords

Sponsorship Strategy DevelopmentNegotiation and Commercial JudgmentCross-Functional Team LeadershipPerformance Measurement and ROI AssessmentExecutive Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sponsorship ActivationRights ManagementBudget ManagementPerformance ReportingKPI EstablishmentContract ManagementRisk ManagementProgram OptimizationData AnalysisProject Management

Soft Skills

Influential LeadershipConcise CommunicationStakeholder AlignmentRelationship ManagementProblem Solving

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Branded SponsorshipsExperiential MarketingSports PartnershipsVendor ManagementAgency Collaboration

About the role

Key responsibilities & impact

Define the sponsorship vision, annual plan, investment priorities, activation approach, and success measures aligned with brand and business objectives
Maintain the portfolio, rights inventory, budgets, timelines, approvals, deliverables, and performance reporting across concurrent programs
Serve as the primary relationship owner for rights-holders, sponsors, agencies, and vendors
Negotiate terms and activation opportunities, maximize the value of contracted rights, and ensure entitlements are delivered fully and to a high standard
Connect sponsorships to Intel's company narrative through customer stories, technical case studies, content, social, experiential, hospitality, and stakeholder engagement
Establish KPIs, assess effectiveness and ROI, identify improvements, and provide executive recommendations on renewals, expansions, and new investments
Partner with finance, procurement, and legal to manage contracts, vendors, compliance, and execution risk
Lead work through influence across marketing, events and hospitality, communications, sales, finance, procurement, legal, and regional teams while directing external agencies
Translate strategy into high-quality execution, align stakeholders and workstreams, and steward budgets, governance, risk, and return on investment
Deliver clear, concise recommendations and updates to senior leaders

Requirements

What you’ll need

Bachelor's degree in a relevant field
8+ years of experience in branded sponsorships, sports or brand partnerships, experiential marketing, or a related discipline
Demonstrated ownership of sponsorship strategy and end-to-end activation, from planning and rights management through execution, measurement, and optimization
Strong negotiation and commercial judgment, with experience evaluating opportunities, securing favorable terms, and maximizing the value of sponsorship rights and investments
Strong experience managing partners, agencies, vendors, budgets, timelines, and multiple concurrent programs
Proven ability to lead through influence, align cross-functional teams, and oversee agency work without direct reporting authority
Exceptional executive communication skills, with the ability to distill complex information into concise updates, recommendations, and presentations that influence senior leaders
Ability to translate performance data into ROI assessments and clear investment recommendations for senior stakeholders
Ability and willingness to travel as needed to support sponsorship activations, partner engagements, and key events

Benefits

Comp & perks

Competitive pay
Stock bonuses
Health benefits
Retirement benefits
Vacation benefits