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Senior Account Lead – Digital Strategist
Interactive Strategies. Own a portfolio of client relationships as the trusted strategic partner for senior stakeholders .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in website strategy, UX strategy, and digital experience strategy, with a strong focus on client relationship management and strategic judgment. Proficient in leading website redesigns and utilizing AI to enhance user experiences and website performance.
Highest-signal resume keywords
Website StrategyUX StrategyClient Relationship ManagementAI IntegrationInformation Architecture
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
UXInformation ArchitectureSite OptimizationWebsite RedesignData AnalysisUser Journey MappingSitemap DevelopmentContent StrategyUser Experience DirectionChange Management
Soft Skills
Strategic JudgmentPersuasionPresentation SkillsCommunication SkillsMentoring
Tools & Technologies
CMS PlatformsDrupalWordPressPayloadSitecoreAI Tools
Industry Keywords
Digital Agency ExperienceNonprofit WebsitesMember IntegrationsDonor IntegrationsSEOGEO
Tech Stack
Tools & technologiesDrupalSitecoreWordPress
About the role
Key responsibilities & impact- Own a portfolio of client relationships as the trusted strategic partner for senior stakeholders
- Educate clients on UX, accessibility, and website best practices
- Guide clients through tradeoffs on scope, priorities, budget, and timing
- Grow accounts with recommendations grounded in data and user needs
- Contribute to new business through pitch narratives, proposals, and presentations
- Lead discovery for website redesigns and new initiatives
- Develop strategy recommendations, roadmaps, personas, user journeys, sitemaps, information architecture, and UX direction
- Define and prioritize website requirements and clarify decisions for internal teams
- Manage change requests alongside the project manager
- Shape AI experiences, including AI-powered search and chat and content visibility in AI answers
- Use analytics and user feedback to plan ongoing website improvements after launch
- Collaborate with Project Management, Design, Content Strategy, Data Insights, and Development teams
- Use AI for analysis, research synthesis, and prototyping, and share learnings with the team
- Spend approximately 70% of the work week on billable client work, 15% on new business, and 15% on internal improvements and mentoring
Requirements
What you’ll need- 7 to 10+ years of experience in website strategy, UX strategy, or digital experience strategy; digital agency experience strongly preferred
- A track record of leading website redesigns or major site initiatives from discovery through launch
- Demonstrated ability to build and sustain senior client relationships in an agency or consulting environment
- Strong command of UX, information architecture, and site optimization
- Experience with CMS platforms such as Drupal, WordPress, Payload or Sitecore
- Sound strategic judgment, with the confidence and persuasion to tell clients what they need to hear and bring them on board
- Exceptional presentation and communication skills, written, verbal, and visual
- Everyday, hands-on use of AI in your own work, and a point of view on how AI is changing website experiences for visitors
- Experience with association or nonprofit websites, including member, donor, or AMS integrations (nice to have)
- Experience leading website retainers or continuous improvement programs (nice to have)
- Experience with search and AI visibility (SEO and GEO) (nice to have)
- Experience managing or mentoring strategists or account team members (nice to have)
Benefits
Comp & perks- A collaborative, supportive team environment
- Fully remote anywhere in the US, or hybrid from the Washington, DC office
- Exposure to a variety of industries, with a strong focus on nonprofits and associations
- Access to training, conferences, and networking opportunities
- Company-sponsored health, vision, and dental insurance
- Pre-tax Flexible Spending Account (FSA)
- 4 weeks of PTO to start, 5 weeks at year 3
- Company-paid short-term and long-term disability
- Company-paid life and AD&D insurance
- 11 paid holidays
- Profit sharing and 401k with company match
- New business referral bonus
- Professional development opportunities
- Flexible work schedule
- Pre-tax DC Metro SmartBenefits