Senior Digital Marketing Manager – Associations

Interactive Strategies

. Develop integrated digital marketing strategies for association and B2B clients .

Posted 10/17/2026full-timeUnited StatesSenior💰 $82,500 - $108,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing integrated digital marketing strategies and multi-channel campaigns, with a strong focus on data-driven decision-making and audience engagement. Proficient in analyzing campaign performance and optimizing user experiences to enhance conversion rates.

Highest-signal resume keywords

Digital Marketing Strategy DevelopmentCampaign Performance AnalysisGoogle AnalyticsMembership Marketing StrategiesB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingConversion-Driven StrategiesCampaign OptimizationData-Driven ThinkingDigital Marketing AuditsUser Journey MappingReporting AnalysisWebsite AnalyticsEmerging Digital Marketing TrendsMulti-Channel Campaign Management

Soft Skills

Client Relationship ManagementCommunicationProject ManagementTeam MentoringCollaboration

Tools & Technologies

Google Tag ManagerDigital Advertising ChannelsPaid SearchPaid SocialProgrammatic Campaigns

Industry Keywords

B2B ClientsMembership OrganizationsProfessional AssociationsEvent MarketingEducational Programs

About the role

Key responsibilities & impact

Develop integrated digital marketing strategies for association and B2B clients
Lead multi-channel campaigns from strategy and planning through execution, measurement, and optimization
Develop membership marketing strategies for acquisition, engagement, renewals, and member journeys
Support event and product marketing campaigns for conferences, webinars, educational programs, publications, and other services
Collaborate with the digital advertising team on paid search, paid social, and programmatic campaigns
Work with creative, content, and web teams on campaign concepts, messaging, landing pages, and digital experiences
Build client relationships through communication, recommendations, project management, and business understanding
Analyze campaign performance and audience behavior to improve effectiveness and return on investment
Conduct digital marketing audits and assessments
Identify testing and optimization opportunities across messaging, targeting, creative, conversion funnels, and user experiences
Monitor emerging digital marketing practices, technologies, and trends
Support marketing practice growth, new business opportunities, and team mentoring
Report to the Associate Director, Associations and B2B

Requirements

What you’ll need

Bachelor’s or Master’s degree in a related field
5-8+ years of digital marketing experience
Experience creating conversion-driven strategies and campaigns mapped to the user journey/funnel
Strong understanding of digital advertising channels and their integration with other digital channels
Strong analytical skills and data-driven thinking
Experience with reporting analysis and website analytics tools such as Google Analytics and Google Tag Manager
Experience conducting digital marketing audits and creating data-driven strategies
Up-to-date knowledge of digital marketing trends and best practices
Experience with professional associations, membership organizations, or B2B brands is especially valuable
Agency experience is a plus but not required
Ability to work fully remotely or in a hybrid DC office arrangement

Benefits

Comp & perks

Company-sponsored health, vision and dental insurance
Pre-tax Flexible Spending Account (FSA)
Profit sharing
4 weeks of vacation/sick time from day one; 5+ weeks at year 3
Company-paid short-term and long-term disability
Company-paid life and AD&D insurance
11 paid holidays
401k with company match
New business referral bonus
Professional development opportunities
Flexible work schedule
Pre-tax DC Metro SmartBenefits
Creative freedom
Collaborative, innovative work environment
Inclusive workplace culture