Director of B2B Marketing

Interdependence

. Serve as a senior strategic partner for a portfolio of B2B clients, providing marketing strategy, direction, and counsel .

Posted 11/5/2026full-timeRemoteLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in B2B marketing strategy, including the development of integrated marketing plans and channel strategies. Proven ability to analyze performance data and translate insights into actionable recommendations while managing client relationships and marketing budgets.

Highest-signal resume keywords

B2B Marketing StrategyIntegrated Marketing PlansPaid AdvertisingData-Driven Decision MakingClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisLead GenerationConversion OptimizationBudget ManagementSEOContent MarketingPaid SearchPaid SocialDisplay AdvertisingRetargeting Strategies

Soft Skills

Excellent CommunicationPresentation SkillsClient Relationship BuildingStrategic ThinkingCreative Problem Solving

Industry Keywords

B2BDemand GenerationMarketing FunnelsCross-Functional CollaborationAll-Remote Environment

About the role

Key responsibilities & impact

Serve as a senior strategic partner for a portfolio of B2B clients, providing marketing strategy, direction, and counsel
Develop integrated marketing plans aligned with client business objectives, audiences, and growth goals
Translate business priorities into channel strategies, campaigns, KPIs, and measurement frameworks
Build client executive relationships and present recommendations, results, and opportunities
Identify opportunities to strengthen and expand client programs
Manage vendor and partner relationships
Lead strategy across paid and organic B2B channels
Oversee paid search, paid social, display, and retargeting strategies
Guide GEO, SEO, content marketing, and organic social strategies
Develop audience, targeting, messaging, and channel recommendations
Partner with GEO, SEO, outbound email, content, creative, social, and PR teams
Analyze campaign and channel performance and optimize strategies
Guide budget allocation, targeting, messaging, content, and channel mix using data
Translate performance data into actionable client insights
Test and refine strategies to improve engagement, lead generation, conversion, and ROI
Provide strategic direction and oversight to cross-functional teams
Ensure consistent, efficient, and accountable delivery of high-quality work
Contribute to new business strategy, proposals, pitches, and presentations
Partner with senior leadership to develop best practices, improve processes, and evolve B2B marketing capabilities

Requirements

What you’ll need

10+ years of experience in B2B marketing with significant agency experience required
Demonstrated expertise across paid and organic marketing, with ability to develop integrated strategies across channels
Strong knowledge of paid advertising
Strong understanding of B2B buyer journeys, demand generation, lead generation, conversion, and marketing funnels
Proven experience managing and advising B2B clients and senior-level stakeholders
Strong analytical skills and ability to translate marketing performance into business insights and recommendations
Experience managing marketing budgets and making data-driven decisions around channel and spend allocation
Excellent communication, presentation, and client relationship-building skills
Strategic and creative thinker who loves being hands-on
Comfortable working cross-functionally in a fast-paced, all-remote environment

Benefits

Comp & perks

100% remote, forever; work from anywhere in the world
Three Anthem Blue Cross PPO medical plans
Dental and vision coverage
401(k) program with company match increasing to 3% in 2027
Paid vacation
Paid sick time
11 company holidays
Floating holiday
Summer Fridays
Paid maternity leave
Career growth and opportunities to develop new skills
Supportive, collaborative, entrepreneurial culture