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Organic Social Manager, B2B
Interdependence. Lead organic social strategy, content calendars, and day-to-day execution for B2B clients across LinkedIn, X, YouTube, Reddit, Discord, and Instagram .
About the role
Key responsibilities & impact- Lead organic social strategy, content calendars, and day-to-day execution for B2B clients across LinkedIn, X, YouTube, Reddit, Discord, and Instagram
- Study, test, and adapt to platform algorithm changes and create client and team playbooks
- Build executive- and employee-led social programs
- Develop creative social concepts and content ideas for B2B brands and executives
- Plan, script, and direct short-form vertical video, founder-on-camera content, and long-form YouTube content
- Build clipping engines that convert podcasts, webinars, keynotes, founder recordings, and customer conversations into short-form clips
- Develop and execute Reddit strategies, including subreddit selection, credible account building, and karma growth
- Build and activate owned communities on Discord, Slack, LinkedIn, and X Communities
- Ghostwrite LinkedIn posts, X long-form posts and Articles, thought leadership articles, and executive commentary
- Translate complex technical and industry-specific concepts into clear, engaging B2B content
- Maintain content calendars, briefs, and process documentation
- Manage drafting, approvals, scheduling, and publishing
- Monitor and report social performance, focusing on lead generation, pipeline impact, and dark-social attribution
- Share platform, algorithm, format, and AI-tool learnings through internal briefings and public content
- Optimize social content for discovery in ChatGPT, Perplexity, Google AI Overviews, and Grok
- Collaborate with account, creative, and PR teams on client campaigns and news moments
Requirements
What you’ll need- 6–9 years of organic social media management experience within an agency environment, supporting B2B clients
- Proven track record of building B2B businesses through organic social, with measurable lead generation, pipeline, or revenue impact
- Deep hands-on LinkedIn expertise and demonstrated results on X and YouTube, especially for tech and AI audiences
- Personal following, newsletter, or public body of work demonstrating platform expertise
- Video-first content expertise, including short-form, founder-on-camera, long-form YouTube, and clipping workflows
- Hands-on experience with Reddit and community platforms such as Discord
- Demonstrated hands-on experience using AI tools for ideation, research, drafting, editing, video clipping, and workflow efficiency
- Ability to use AI while maintaining original thinking, editorial judgment, and authentic brand voice
- Ability to ghostwrite in an executive’s voice and build thought leadership platforms
- Strong writing and editing skills
- Experience with social management and scheduling tools such as Sprout Social or Hootsuite
- Experience with AI clipping and video editing tools such as Opus Clip, Descript, or CapCut
- Familiarity with social analytics and reporting tools such as Google Analytics or platform-native insights
- Experience connecting social activity to CRM and pipeline data, such as HubSpot or Salesforce
- Familiarity with SEO-adjacent or AI-driven discovery and content optimization practices, including GEO
- Ability to work across multiple client accounts and shifting priorities
Benefits
Comp & perks- 100% remote, forever; work from anywhere in the world
- Three Anthem Blue Cross PPO medical plans
- Dental and vision coverage
- 401(k) program with company match increasing to 3% in 2027
- Paid vacation
- Paid sick time
- 11 company holidays
- Floating holiday
- Summer Fridays
- Paid parental leave
- Career growth and opportunities to develop new skills
- Supportive, collaborative, entrepreneurial culture