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PR Vice President, Health
Interdependence. Provide visionary leadership and strategic direction for health and lifestyle industries .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in healthcare public relations, including strategic leadership, client relationship management, and crisis communication. Proven ability to drive measurable client retention and expansion while leveraging a deep network of media contacts within the healthcare and lifestyle sectors.
Highest-signal resume keywords
Healthcare Public RelationsCrisis CommunicationClient Retention and ExpansionLeadership and Team DevelopmentMedia Relations
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Public Relations StrategyHealthcare CommunicationsMedia Placement ManagementRegulatory CommunicationsClient Satisfaction MetricsKPI ManagementContent DevelopmentThought Leadership PositioningCampaign Performance MonitoringData-Driven Media Approach
Soft Skills
Leadership SkillsExcellent Communication SkillsRelationship BuildingResults-Oriented ApproachMentoring and Coaching
Tools & Technologies
Interviewed PlatformAI-Driven WorkflowsMedia Monitoring ToolsCompetitive Intelligence Tools
Industry Keywords
Healthcare IndustryLifestyle IndustryBiotechPharmaMedical DevicesDigital HealthPayer RelationsClinical TrialsHealthcare PolicyClient Strategy
About the role
Key responsibilities & impact- Provide visionary leadership and strategic direction for health and lifestyle industries
- Cultivate and maintain healthcare client relationships as the primary point of contact
- Develop comprehensive PR strategies tailored to client objectives and audiences
- Oversee PR campaigns, including media relations, thought leadership, crisis communications, and executive visibility programs
- Lead, mentor, and empower health and lifestyle PR professionals
- Build relationships with health and lifestyle media contacts and secure top-tier placements
- Position clients as thought leaders through content, speaking opportunities, and industry events
- Develop and implement crisis communication plans to protect client reputations
- Monitor campaign performance metrics and recommend optimization
- Own weekly business reviews, account health scoring, and proactive risk identification
- Improve practice-level retention through service delivery, fast time-to-value, and save-the-account interventions
- Develop and execute 5+ recurring expansion plays toward 1.5–2% monthly MRR expansion
- Lead healthcare-team development, senior coaching, selective recruiting, and delivery-quality accountability
- Build a productized healthcare service offering using the Interviewed platform for competitive intelligence, regulatory media monitoring, KOL targeting, and payer narrative tracking
- Win new healthcare clients with the new business team across biotech, pharma, medical devices, hospitals and health systems, digital health, and consumer wellness
- Represent the practice at industry events and in healthcare publications through thought leadership
- Submit a resume, brief cover letter, and one-page healthcare client retention or expansion outcome write-up
Requirements
What you’ll need- Minimum of 15 years of experience in public relations, with a focus on healthcare and lifestyle industries
- 15+ years in healthcare communications or healthcare PR, with senior leadership experience leading teams and owning practice-level outcomes
- Proven track record managing PR campaigns for healthcare clients, with measurable media-placement and client-satisfaction results
- Demonstrated specialty depth in at least three of: FDA and regulatory communications, biotech and pharma, medical devices, hospital and health systems, payer relations, clinical trial communications, digital health, healthcare policy
- Documented track record of measurable client retention and expansion, describable in numbers
- Comfort carrying gross revenue retention, net revenue retention, and expansion as primary KPIs
- Strong leadership and management skills
- Excellent written and verbal communication skills, including crafting compelling narratives and communicating complex healthcare and lifestyle concepts
- Deep understanding of the healthcare industry
- Extensive network of healthcare and lifestyle media contacts and industry connections
- Strong healthcare media contacts across business, trade, clinical, and consumer publications
- Strategic operating ability across client strategy, team development, and operational rigor
- Comfort with AI-driven workflows and a data-disciplined approach to earned media
- Results-oriented approach and commitment to exceeding client expectations
Benefits
Comp & perks- 100% remote, forever; work from anywhere in the world
- Three Anthem Blue Cross PPO medical plans
- Dental and vision coverage
- 401(k) program with company match increasing to 3% in 2027
- Paid vacation
- Paid sick time
- 11 company holidays
- Floating holiday
- Summer Fridays
- Paid parental leave
- Career growth and opportunities to develop new skills
- Supportive, collaborative, entrepreneurial culture