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Vice President, Public Relations – Health
Interdependence. Provide visionary leadership and strategic direction for the health and lifestyle industries .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in healthcare public relations, including strategic leadership, client relationship management, and crisis communication. Proven ability to drive measurable client retention and expansion through tailored PR strategies and a strong network in the healthcare industry.
Highest-signal resume keywords
Healthcare Public RelationsCrisis CommunicationClient Relationship ManagementLeadership and Team DevelopmentHealthcare Industry Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PR Campaign ManagementMedia RelationsContent DevelopmentKOL TargetingRegulatory CommunicationsClient Retention StrategiesPerformance Metrics MonitoringStrategic PlanningData-Disciplined ApproachExpansion Plays Development
Soft Skills
Leadership SkillsExcellent Communication SkillsResults-Oriented Approach
Tools & Technologies
Interviewed PlatformAI-Driven Workflows
Industry Keywords
Healthcare CommunicationsBiotechPharmaMedical DevicesDigital HealthClinical Trial CommunicationsHealthcare PolicyPayer RelationsHealthcare PublicationsThought Leadership
About the role
Key responsibilities & impact- Provide visionary leadership and strategic direction for the health and lifestyle industries
- Cultivate and maintain healthcare client relationships as the primary point of contact
- Ensure delivery of high-quality PR services
- Develop comprehensive PR strategies tailored to client objectives and target audiences
- Oversee PR campaigns including media relations, thought leadership, crisis communications, and executive visibility programs
- Lead, mentor, and empower health and lifestyle PR professionals
- Build relationships with key health and lifestyle contacts and secure placements in top-tier outlets and healthcare publications
- Position clients as thought leaders through content development, speaking opportunities, and industry events
- Develop and implement crisis communication plans
- Monitor campaign performance metrics and recommend optimization
- Own weekly business reviews, account health scoring, and proactive risk identification across the client book
- Improve practice-level retention through service delivery, fast time-to-value, and save-the-account interventions
- Develop and execute 5+ recurring expansion plays targeting 1.5–2% monthly MRR expansion
- Lead and develop the existing healthcare team through coaching, recruiting, and delivery-quality accountability
- Build a productized healthcare service offering leveraging the Interviewed platform, including competitive intelligence, regulatory media monitoring, KOL targeting, and payer narrative tracking
- Win new healthcare clients in partnership with the new business team across biotech, pharma, medical devices, hospitals and health systems, digital health, and consumer wellness
- Represent the practice externally at industry events, healthcare publications, and in healthcare communications thought leadership
- Submit a resume, brief cover letter, and one-page write-up of a significant healthcare client retention or expansion outcome
Requirements
What you’ll need- Minimum of 15 years of experience in public relations, with a focus on healthcare and lifestyle industries
- 15+ years in healthcare communications or healthcare PR, with senior leadership experience leading teams and owning practice-level outcomes
- Proven track record managing PR campaigns for healthcare clients, with measurable media placement and client satisfaction results
- Demonstrated specialty depth in at least three of: FDA and regulatory communications, biotech and pharma, medical devices, hospital and health systems, payer relations, clinical trial communications, digital health, healthcare policy
- Documented track record of measurable client retention and expansion described in numbers
- Strong leadership and management skills
- Excellent written and verbal communication skills
- Deep understanding of the healthcare industry
- Extensive network of healthcare and lifestyle media contacts and industry connections
- Strong healthcare media network across business, trade, clinical, and consumer publications
- Comfort carrying gross revenue retention, net revenue retention, and expansion as primary KPIs
- Strategic operating ability across client strategy, team development, and operational rigor
- Comfort with AI-driven workflows and a data-disciplined approach to earned media
- Results-oriented approach and ability to exceed client expectations
Benefits
Comp & perks- 100% remote, forever; work from anywhere in the world
- Three Anthem Blue Cross PPO medical plans
- Dental coverage
- Vision coverage
- 401(k) program with company match increasing to 3% in 2027
- Paid vacation
- Paid sick time
- 11 company holidays
- Floating holiday
- Summer Fridays
- Paid parental leave
- Career growth and opportunities to develop new skills
- Supportive, collaborative, entrepreneurial culture