Senior Performance Marketing Manager

Interlead GmbH

. Develop briefs, hypotheses, hooks, and messaging strategies .

Posted 10/22/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a strong focus on lead generation, utilizing data-driven strategies for campaign optimization and creative development. Proficient in managing Google Ads, native advertising, and leveraging AI tools for enhanced marketing performance.

Highest-signal resume keywords

Performance MarketingGoogle Ads ManagementA/B Testing ProficiencyConversion Rate Optimization (CRO)Data Analysis Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationCampaign OptimizationLanding Page DevelopmentConversion Funnel OptimizationData-Driven Decision MakingCreative DevelopmentMarket AnalysisBudget AllocationCTR AnalysisCPA/CAC Measurement

Soft Skills

Analytical SkillsTeam SpiritInitiativeIndependent WorkCreative Eye

Tools & Technologies

Google AnalyticsMarketing Automation ToolsAI Tools for Campaign OptimizationTag Management SystemsSocial Advertising Platforms

Industry Keywords

Performance MarketingConversion Rate OptimizationLead QualityAd IterationMarket TrendsCompetitor AnalysisAI in MarketingNative AdvertisingMeta AdvertisingTikTok Advertising

About the role

Key responsibilities & impact

Develop briefs, hypotheses, hooks, and messaging strategies
Build a structured creative testing system with continuous ad iteration
Develop and optimize landing pages, pre-landers, and conversion flows
Analyze funnel and campaign data such as CTR, CVR, CPA/CAC, ROAS, and lead quality
Derive concrete measures for scaling and budget allocation
Work closely with the Creative and Data teams
Implement data-driven A/B tests
Create, test, and optimize creatives and landing pages using AI-powered insights and tools
Manage Google, social, and native ads, including budget control, reporting, and performance analysis
Conduct ongoing market and competitor analysis to identify new growth opportunities and trends in AI and performance marketing

Requirements

What you’ll need

At least 5 years of experience in performance marketing, with a focus on lead generation
Strong knowledge of Google Ads and native advertising (primary focus); experience with Meta and TikTok is a plus
Experience using a range of AI tools for campaign optimization, creative development, or data analysis (ChatGPT alone is not sufficient)
Proficiency in tracking, tag management, Google Analytics, A/B testing, and marketing automation
Knowledge of CRO, including the development and optimization of landing pages and conversion funnels
Strong analytical skills, a data-driven mindset, and a passion for testing and growth
A strong creative eye for advertising assets and messaging
Team spirit, initiative, and the ability to work independently
Business-fluent German

Benefits

Comp & perks

Permanent employment contract
30 days of annual leave
The option to take unpaid leave at any time
Employer contribution to a company pension plan (the “Interlead Pension”)
Annual team events such as a summer party and Christmas party
Complete flexibility regarding your place of work (remote, at the Bremen headquarters, or, by arrangement, from abroad)
Complete flexibility in working hours
Agile working environment
Modern tools such as Slack, Monday, Notion, Google Workspace, and OKRs/Scrum
Fitness subsidy through Urban Sports Club or EGYM Wellpass
Open feedback culture and regular internal training
Transparent communication through monthly all-hands meetings, a weekly newsletter, and regular team updates
Ergonomic workstations, excellent coffee and espresso, drinks, and barbecue evenings at the Bremen headquarters
Monthly €20 home office allowance
Bike leasing on attractive terms
Attractive onboarding package and comprehensive onboarding