Business & Data Analyst – Marketing SME

Intrepid Asia

. Own attribution and incrementality analysis for marketing spend beyond last-click or platform-reported attribution .

Posted 9/22/2026full-timeKuala Lumpur • MalaysiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in attribution methodology, incrementality testing, and cohort analysis to drive marketing insights and customer acquisition strategies. Proficient in SQL and dashboarding tools, with a strong ability to communicate complex statistical findings to diverse marketing stakeholders.

Highest-signal resume keywords

Attribution MethodologyIncrementality TestingCohort AnalysisSQL ProficiencyMarketing Mix Modelling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Attribution MethodologyIncrementality TestingCohort AnalysisLifetime Value ModellingRegression AnalysisTime-Series AnalysisData ExplorationMarketing MeasurementGrowth AnalyticsApplied Statistics

Soft Skills

Communication SkillsStakeholder ManagementProblem-SolvingCollaborationIndependent Operation

Tools & Technologies

SQLApache SupersetLookerPower BIClaude

Industry Keywords

E-CommerceMarketplacesDigital MarketingSoutheast AsiaMedia MixChannel Economics

Tech Stack

Tools & technologies

ApacheSQL

About the role

Key responsibilities & impact

Own attribution and incrementality analysis for marketing spend beyond last-click or platform-reported attribution
Design and interpret incrementality reads, including holdout tests and geo experiments
Build or interpret marketing mix modelling where relevant
Analyze cross-channel effects of media investment on marketplace sales, search behavior, and new customer acquisition
Run cohort analyses across markets and channels
Build or interpret lifetime value views
Identify marketing activities driving valuable, retained customers
Connect customer-level patterns to media investment decisions
Explore marketing and commerce data proactively to surface patterns and anomalies
Present findings and recommendations to country marketing leads and regional leadership
Use AI tools such as Claude to accelerate analysis while retaining analytical and causal judgment
Gather requirements from country marketing stakeholders
Translate open-ended questions into structured data problems
Collaborate with the central Data Engineering and BI team in Vietnam and Indonesia
Write SQL and build or validate dashboards
Reconcile Marketing Dashboard numbers and escalate recurring data-quality issues
Maintain marketing metric definitions and attribution/incrementality methodology in the BI Business Glossary

Requirements

What you’ll need

Strong, hands-on grasp of attribution methodology beyond last-click or platform-reported numbers
Experience with multi-touch attribution and incrementality testing, such as holdout or geo experiments
Comfortable applying experimentation and test design, regression analysis, and time-series/cohort analysis to causal media-impact questions
Ability to reason about cross-channel effects across TikTok, Shopee, Lazada, search demand, and new customer acquisition
Practical experience with cohort analysis, customer acquisition, repeat purchase, retention metrics, and lifetime value (LTV) modelling
Ability to distinguish immediate conversion activity from activity driving durable, valuable customers
Track record of unprompted data exploration and surfacing non-obvious findings
Hands-on SQL and dashboarding experience with Apache Superset, Looker, Power BI, or similar
Ability to validate and reconcile data from multiple sources
Experience with or exposure to Shopee, Lazada, and TikTok Shop marketplace data is a strong plus
Comfortable using Claude or other GenAI tools for SQL generation, dataset summarization, and narrative drafting
Solid understanding of marketing strategy, media mix, channel economics, and campaign planning
Requirements-gathering and stakeholder-management skills across multiple country marketing teams
Ability to operate with minimal oversight
Excellent communication skills for explaining causal/statistical findings to non-technical marketing audiences
6+ years of experience with meaningful exposure to marketing measurement, growth/customer analytics, or applied statistics (listed under Preferred Experience)
Hands-on MMM experience or experience designing and running incrementality/holdout tests is preferred
Prior experience in e-commerce, marketplaces, or digital marketing in Southeast Asia is preferred
Experience covering multiple markets or countries remotely from a regional hub is preferred
Prior experience building or piloting an AI-assisted analytics workflow is a plus

Benefits

Comp & perks

Opportunity to perform causal marketing measurement, attribution, incrementality, and cross-channel analysis at regional scale across six Southeast Asian markets
Opportunity to shape the dedicated marketing measurement and customer analytics function region-wide
Work with real marketplace and campaign data from Intrepid’s Martech platform, marketplace APIs, and Marketing Dashboard
Opportunity to work on SaaS projects and sophisticated features on scalable infrastructure
Stable, well-established, enterprise-grade Tech team
Non-hierarchical, entrepreneurial, and collaborative organization
Opportunity to partner closely with business stakeholders
Entrepreneurial initiative encouraged; ideas can be implemented
Team lunches, after-work hangouts, events, and shared social activities
Formal training, face-to-face sessions, coaching, and Intrepid Academy
Real-world experience leading clients, working with advanced technology, and mastering best-in-class processes
Professional development opportunities
Competitive compensation
Comprehensive insurance
Generous/ampl e leave