Performance Marketing Executive – Shopee, TikTok Shop

Intrepid Asia

. Set up, manage, and optimize campaigns across Shopee, Lazada, Google Shopping, and social media Collaborative/CPAS .

Posted 10/27/2026full-timeHo Chi Minh City • VietnamJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing digital marketing campaigns across e-commerce platforms, with a strong focus on performance metrics and analytics. Proficient in leveraging tools like Google Ads and Google Analytics to drive revenue and optimize client strategies.

Highest-signal resume keywords

Digital Marketing ExperienceGoogle Ads ExpertiseE-Commerce Platform KnowledgeCampaign Optimization SkillsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingE-Commerce MarketingCampaign ManagementA/B TestingBudget ManagementPerformance MetricsMedia PlanningAd Performance OptimizationGoogle AnalyticsGoogle Tag Manager

Soft Skills

Strong Analytical SkillsAdaptabilityClient Relationship Management

Tools & Technologies

Google AdsFacebook AdsTikTok AdsGoogle AnalyticsGoogle Marketing PlatformFacebook PixelUTMCampaign Manager

Certifications & Qualifications

Digital Marketing CertificationGoogle Ads CertificationMeta/Facebook Certification

Industry Keywords

E-CommerceSEMSocial Media MarketingPerformance MarketingE-Commerce Marketplace

About the role

Key responsibilities & impact

Set up, manage, and optimize campaigns across Shopee, Lazada, Google Shopping, and social media Collaborative/CPAS
Drive key KPI metrics across ecommerce marketplaces, SEM, and social media
Work closely with client teams to develop marketing plans and KPIs
Provide ongoing reporting to clients
Manage revenue delivery and budget spending
Perform daily campaign optimization and provide real-time targeting recommendations
Create and implement A/B testing frameworks to ensure consistent growth
Manage analytics and share performance reports with clients
Advise clients on optimization opportunities and performance insights
Own relationships with leading brand partners
Manage best-in-class digital marketing campaigns aligned with client objectives
Deliver paid performance marketing, e-commerce platform ads, and social commerce services

Requirements

What you’ll need

Bachelor’s degree in Marketing, Media, Business, or any related fields
1-2 years of digital marketing/e-commerce marketing experience
Experience working with e-commerce platforms or in a media agency, e-commerce enabler, or distributor
Extensive knowledge of Google Ads or eCommerce Marketplace Search Ads, including Lazada and Shopee
Experience in Facebook and TikTok Ads is a plus
Experience in media planning, setting and managing budgets, optimizing ad performance, and negotiating with third parties
Experience with e-commerce tracking, Google Analytics, Google Tag Manager, Facebook Pixel tracking, UTM, and third-party ad serving such as Campaign Manager
Strong understanding of major advertising success metrics
Familiarity with Google Analytics and Google Marketing Platform
Strong analytical skills and excellent sense of data and numbers
Ability to quickly adapt and thrive in a fast-paced start-up and e-commerce environment
Fluent in English
Digital Marketing Certification on Meta/Facebook, Google Ads, and e-commerce platforms such as Shopee and Lazada is a plus

Benefits

Comp & perks

Exposure to leading international brands and opportunities for industry growth
Wide exposure and exciting growth opportunities through end-to-end omni-channel and full-funnel services
Access to data, analytics, optimization knowledge, training, and creative development
Regional exposure and collaboration with international teams
Fast-paced, flexible, entrepreneurial environment with freedom and collaborative culture
Team lunches, after-work hangouts, events, and shared social activities
Formal training through face-to-face sessions, coaching, and Intrepid Academy
Real-world experience leading clients, working with advanced technology, and mastering best-in-class processes
Competitive compensation
Comprehensive insurance
Generous leave
Opportunities for professional development and career growth