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Performance Marketing Manager, Singapore Market
Intrepid Asia. Lead several accounts or account clusters with executives reporting to you .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing and e-commerce strategies, with a strong focus on client management, campaign optimization, and performance analytics. Proficient in leveraging various e-commerce platforms and tools to drive brand growth and revenue.
Highest-signal resume keywords
Digital Marketing ExperienceClient ManagementE-Commerce Platform KnowledgeCampaign OptimizationAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingE-Commerce MarketingFull-Funnel Brand StrategyA/B TestingBudget ManagementAd Performance OptimizationMedia PlanningE-Commerce TrackingGoogle AnalyticsFacebook Ads
Soft Skills
Strong Relationship ManagementAdaptabilityAnalytical Thinking
Tools & Technologies
Google Tag ManagerFacebook PixelUTMCampaign ManagerGoogle Marketing PlatformShopeeLazadaZaloraTikTok ShopShopify
Certifications & Qualifications
Digital Marketing Certification on Meta/FacebookGoogle Ads CertificationTikTok Media Buying CertificationE-Commerce Certifications
Industry Keywords
E-Commerce Marketplace MarketingMedia AgencyAd Success MetricsPerformance ReportsRevenue Delivery
About the role
Key responsibilities & impact- Lead several accounts or account clusters with executives reporting to you
- Act as the go-to person for market leads on the account cluster
- Lead client management and ensure strong relationships and smooth execution
- Lead full-funnel brand strategy across videos, livestreams, affiliates, and other key marketing and sales channels
- Oversee campaign setup, strategic direction, and optimization across Shopee, Lazada, Zalora, TikTok Shop, Shopify, Google Shopping/SEM, and social media/CPAS
- Work with client teams to develop marketing plans, KPIs, and ongoing reporting
- Manage revenue delivery and budget spending
- Perform daily campaign optimization and provide real-time targeting recommendations
- Create and implement A/B testing frameworks for consistent growth
- Manage analytics and share performance reports with clients
- Advise clients on optimization opportunities and insights
Requirements
What you’ll need- Bachelor’s degree in Marketing, Media, Business, or any related fields
- 4+ years of digital marketing/e-commerce marketing experience
- Experience working with e-commerce platforms or in a media agency, e-commerce enabler, or distributor
- Knowledge of e-commerce marketplace marketing, including Lazada, Shopee, Zalora, and TikTok Shop
- Essential client management experience
- Experience with Facebook Ads and TikTok Ads
- Knowledge or experience in full-funnel brand activation/strategy
- Experience in media planning, budget setting and management, ad performance optimization, and third-party negotiation
- Experience with e-commerce tracking, Google Analytics, Google Tag Manager, Facebook Pixel tracking, UTM, and third-party ad serving/Campaign Manager
- Strong understanding of major advertising success metrics
- Familiarity with Google Analytics and Google Marketing Platform
- Strong analytical skills and excellent sense of data and numbers
- Ability to quickly adapt and thrive in a fast-paced start-up and e-commerce environment
- Fluent in English
- Digital Marketing Certification on Meta/Facebook and Google Ads, TikTok Media Buying Certification, and e-commerce certifications such as Shopee and Lazada Marketing Solutions are a plus
Benefits
Comp & perks- Access to state-of-the-art in-house MarTech and advanced reporting capabilities
- Entrepreneurial, rapidly growing marketing team
- Cutting-edge projects and opportunities to demonstrate entrepreneurial initiative
- Collaborative, transparent, supportive workplace culture
- Team lunches, after-work hangouts, events, and shared social activities
- Formal training through face-to-face sessions, coaching, and Intrepid Academy
- Real-world development through leading clients, advanced technology, and best-in-class processes
- Competitive compensation
- Comprehensive insurance
- Generous leave