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Performance Marketing Manager, Singapore Market
Intrepid Asia. Lead several accounts or account clusters with executives reporting to you .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing and e-commerce strategies, with a strong focus on client management, campaign optimization, and performance analytics. Proficient in leveraging e-commerce platforms and tools to drive brand success and revenue growth.
Highest-signal resume keywords
Digital Marketing ExperienceClient ManagementE-Commerce Platform KnowledgeCampaign OptimizationPerformance Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingE-Commerce MarketingFull-Funnel Brand StrategyA/B Testing FrameworksBudget ManagementAd Performance OptimizationE-Commerce TrackingGoogle AnalyticsFacebook AdsTikTok Ads
Soft Skills
Strong Analytical SkillsExcellent Sense of DataAdaptabilityRelationship Management
Tools & Technologies
Google Tag ManagerFacebook PixelUTMCampaign ManagerGoogle Marketing Platform
Certifications & Qualifications
Digital Marketing Certifications on Meta/FacebookGoogle Ads CertificationTikTok Media Buying Certification
Industry Keywords
E-Commerce Marketplace MarketingMedia PlanningPerformance ReportingRevenue DeliveryFast-Paced Start-Up Environment
About the role
Key responsibilities & impact- Lead several accounts or account clusters with executives reporting to you
- Act as the primary contact for market leads on the account cluster
- Lead client management and maintain strong client relationships
- Lead full-funnel brand strategy across video, livestream, affiliate, marketing, and sales channels
- Oversee campaign setup, strategic direction, and optimization across Shopee, Lazada, Zalora, TikTok Shop, Shopify, Google Shopping, and social media
- Develop marketing plans and KPIs with client teams
- Provide ongoing performance reporting
- Manage revenue delivery and budget spending
- Perform daily campaign optimization and provide real-time targeting recommendations
- Create and implement A/B testing frameworks
- Manage analytics and share performance reports with clients
- Advise clients on optimization opportunities and performance insights
Requirements
What you’ll need- Bachelor’s degree in Marketing, Media, Business, or any related fields
- 4+ years of digital marketing/e-commerce marketing experience
- Experience working with e-commerce platforms or in a media agency, e-commerce enabler, or distributor
- Knowledge of e-commerce marketplace marketing, including Lazada, Shopee, Zalora, and TikTok Shop
- Client management experience
- Experience with Facebook Ads and TikTok Ads
- Knowledge or experience in full-funnel brand activation/strategy
- Experience in media planning, budget management, ad performance optimization, and third-party negotiation
- Experience with e-commerce tracking, Google Analytics, Google Tag Manager, Facebook Pixel, UTM, and third-party ad serving such as Campaign Manager
- Strong understanding of major advertising success metrics
- Familiarity with Google Analytics and Google Marketing Platform
- Strong analytical skills and excellent sense of data and numbers
- Ability to adapt quickly and thrive in a fast-paced start-up and e-commerce environment
- Fluent in English
- Digital Marketing Certifications on Meta/Facebook, Google Ads, TikTok Media Buying, and e-commerce platforms are a plus
Benefits
Comp & perks- Access to cutting-edge projects and entrepreneurial initiative opportunities
- Formal training through face-to-face sessions, coaching, and Intrepid Academy
- Real-world professional development through leading clients, working with advanced technology, and mastering best-in-class processes
- Comprehensive insurance
- Ample leave
- Team lunches, after-work hangouts, events, and shared social activities
- State-of-the-art in-house MarTech and sophisticated campaign/reporting tools
- Supportive, collaborative, transparent, and learning-focused culture