Senior Content Strategist

Intrepid Asia

. Develop end-to-end short-form video strategies across TikTok, Reels, and YouTube Shorts aligned with brand objectives and campaign goals .

Posted 9/18/2026full-timeJakarta • IndonesiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing engaging short-form video content strategies across platforms like TikTok, Reels, and YouTube Shorts, with a strong focus on performance metrics and audience engagement. Proficient in data analysis using Excel to inform content creation and strategy.

Highest-signal resume keywords

Short-Form Video Strategy DevelopmentCopywriting and ScriptwritingData Analysis Using ExcelTrendspotting and Audience AnalysisContent Performance Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CopywritingStoryboardingContent CreationData AnalysisPerformance Metrics InterpretationTrend AnalysisContent Strategy DevelopmentAudience EngagementSocial Media Content WritingPresentation Skills

Soft Skills

Excellent CommunicationDetail-OrientedOrganizational SkillsClient-Facing SkillsCreative Problem Solving

Tools & Technologies

ExcelASANAFrame.ioGoogle SuiteContent Analytics Tools

Industry Keywords

TikTokYouTube ShortsInstagram ReelsDigital StorytellingPop CultureFashionLifestyleEngagement RateCTRUGC-Style Content

About the role

Key responsibilities & impact

Develop end-to-end short-form video strategies across TikTok, Reels, and YouTube Shorts aligned with brand objectives and campaign goals
Conceptualize and write engaging scripts, strong hooks, and storyboards
Translate creative ideas into performance-driven, platform-native content formats
Create UGC-style, storytelling, problem-solution, and trend-adaptation content
Conduct trendspotting, audience analysis, and competitor benchmarking
Use Excel, including complex formulas, for data analysis, reporting, and performance tracking
Create structured reports and presentations for internal teams and clients
Analyze content performance, including CTR, engagement, and conversion, and recommend improvements
Collaborate with creative, production, and marketing teams for cohesive execution
Present ideas to clients, defend strategies, and provide consultative recommendations
Identify gaps and propose innovative content or strategic solutions
Stay current with platform trends, algorithm changes, and content best practices

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Journalism, or a related field
At least 1 year of relevant copywriting experience, including internships
Excellent written and verbal communication skills
Strong portfolio showcasing storyboarding, social content, or campaign work
Strong understanding of TikTok culture, trends, and tone
Ability to identify trends and translate insights into actionable content ideas
Basic ability to interpret content performance data and apply insights to copywriting
Organized, detail-oriented, and able to manage multiple projects simultaneously
Passion for pop culture, fashion, lifestyle, and digital storytelling
Strong command of Excel, including formulas for data analysis and reporting
Excellent communication and presentation skills; confident, articulate, and client-facing
Experience writing for TikTok, Instagram Reels, and YouTube Shorts is nice to have
Familiarity with performance metrics such as CTR and engagement rate is nice to have
Familiarity with content analytics tools and reporting dashboards is nice to have
Familiarity with project management tools such as ASANA, Frame.io, and Google Suite is nice to have

Benefits

Comp & perks

Exposure to leading international brands and livestream/video content projects
Wide exposure and exciting growth opportunities across end-to-end omni-channel and full-funnel services
Access to data and knowledge for analyzing and optimizing performance
International and regional exposure across Southeast Asia
Cutting-edge projects with entrepreneurial initiative and autonomy
Collaborative culture with team lunches, after-work hangouts, events, and shared activities
Formal training through face-to-face sessions, coaching, and Intrepid Academy
Real-world development through client leadership, advanced technology, and best-in-class processes
Competitive compensation
Comprehensive insurance
Generous leave