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Senior Performance Marketing Executive – Ad Ops
Intrepid Asia. Set up, manage, and optimize digital advertising campaigns across TikTok Ads, Google Ads, Meta Ads, and other relevant performance marketing platforms .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing digital advertising campaigns across platforms such as Google Ads, TikTok Ads, and Meta Ads, with a strong focus on performance marketing metrics and data-driven decision-making. Proven ability to analyze campaign performance, manage budgets, and provide guidance to junior team members in a fast-paced environment.
Highest-signal resume keywords
Digital Advertising Campaign ManagementPerformance Marketing OptimizationGoogle Ads CertificationStrong Analytical SkillsBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationA/B TestingPerformance AnalysisData-Driven RecommendationsE-Commerce MarketingMedia BuyingClient Account ManagementDigital Advertising MetricsUTM TrackingAudience Targeting
Soft Skills
Problem-SolvingAttention to DetailCommunication Skills
Tools & Technologies
Google AnalyticsGoogle Tag ManagerMeta PixelGoogle Marketing PlatformTikTok AdsMeta Ads
Certifications & Qualifications
Google AdsMeta BlueprintTikTok Ads
Industry Keywords
Performance MarketingE-CommerceDigital MarketingCampaign BudgetsClient Management
About the role
Key responsibilities & impact- Set up, manage, and optimize digital advertising campaigns across TikTok Ads, Google Ads, Meta Ads, and other relevant performance marketing platforms
- Monitor campaign performance daily and implement optimization strategies to achieve client KPIs and business objectives
- Manage campaign budgets and pacing to ensure efficient spending and maximum return on investment
- Conduct performance analysis and optimize audiences, creatives, bids, targeting, placements, and budget allocation
- Develop and execute A/B testing initiatives
- Work with Marketing Solutions and Client Management teams on media planning, campaign execution, and performance reporting
- Independently manage complex client accounts and campaigns with minimal supervision
- Identify root causes of campaign performance issues and recommend data-driven solutions
- Provide guidance and optimization best practices to junior team members
- Assist with tracking implementation and validation, including UTM tracking, Google Analytics, Google Tag Manager, Meta Pixel, and other measurement solutions
- Stay current with platform updates, industry trends, and performance marketing best practices
- Support internal projects and process improvements to improve campaign efficiency and reporting accuracy
Requirements
What you’ll need- Bachelor's degree in Marketing, Media, Business Administration, Communications, or a related field
- 3-5 years of experience in digital marketing, performance marketing, e-commerce marketing, or media buying
- Experience managing advertising campaigns on Google Ads, TikTok Ads, Meta Ads, or e-commerce marketplace advertising platforms
- Strong understanding of performance marketing concepts, campaign optimization, and digital advertising metrics
- Proven ability to manage medium to large campaign budgets and complex client accounts
- Strong analytical and problem-solving skills
- Ability to identify performance issues, determine root causes, and develop data-driven optimization recommendations
- Ability to work independently, prioritize optimization opportunities, and take ownership with minimal guidance
- Familiarity with Google Analytics and Google Marketing Platform
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Good communication skills in English and Thai
- Ability to adapt and thrive in a fast-paced startup and e-commerce environment
- Certifications in Google Ads, Meta Blueprint, TikTok Ads, Shopee, Lazada, or other relevant digital marketing areas are a plus
Benefits
Comp & perks- Access to formal training through face-to-face sessions, coaching, and Intrepid Academy
- Real-world development opportunities through leading clients, working with advanced technology, and mastering best-in-class processes
- Competitive compensation
- Comprehensive insurance
- Generous leave
- Entrepreneurial initiative and opportunities to work on cutting-edge projects
- Supportive, collaborative, and transparent team culture
- Team lunches, after-work hangouts, and events