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Consumer Marketing – Growth Lead
Intuition Robotics. Drive full-stack execution across multiple domains to achieve revenue targets for the direct-to-consumer channel .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in consumer marketing and growth strategies, with a strong focus on user acquisition and multi-channel execution. Proficient in analytics, A/B testing, and optimizing marketing campaigns to drive engagement and ROI.
Highest-signal resume keywords
Consumer Marketing ExperienceUser Acquisition ExpertiseA/B Testing ProficiencyMedia Buying ManagementCRM and Marketing Automation Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth Strategy DevelopmentLead GenerationPerformance TrackingContent OptimizationLifecycle Marketing Campaigns
Soft Skills
Proactive ApproachCustomer-First MentalityCollaboration SkillsStrong Copywriting Skills
Tools & Technologies
KlaviyoShopifyLookerGoogle AnalyticsMeta Advertising
Industry Keywords
Consumer ElectronicsSubscription Business ModelsMulti-Channel MarketingMedia BuyingEngagement Optimization
About the role
Key responsibilities & impact- Drive full-stack execution across multiple domains to achieve revenue targets for the direct-to-consumer channel
- Develop and execute ElliQ’s multi-channel growth strategy
- Drive awareness, lead generation, and user acquisition
- Discover and leverage channels including paid media, email, influencers, social, print, audio, TV, and communities
- Test and optimize channels to maximize reach, engagement, and ROI
- Oversee media buying and budget allocation
- Create and optimize content and messaging for paid ads, websites, landing pages, newsletters, social media, email, and affiliate channels
- Implement automated lifecycle marketing campaigns based on user behavior and engagement
- Build and manage marketing analytics and reporting
- Collaborate with product and customer success teams to align growth initiatives and enhance user experience
- Stay ahead of industry trends and test new channels and best practices
- Report directly to the Chief Strategy Officer
Requirements
What you’ll need- At least 3–5 years of experience in consumer marketing, growth, or user acquisition
- Proven expertise in consumer electronics or subscription business models
- Expertise in A/B testing, analytics, and performance tracking
- Experience working with media-buying and campaign agencies
- Experience managing ad buys and optimizing ROI and performance across Meta, Google, TikTok, and OpenAI
- Strong copywriting and messaging skills for email campaigns, newsletters, landing pages, and paid ads
- Proficiency in CRM and marketing automation tools, including Klaviyo, Shopify, Looker, and Google Analytics
- Ability to manage complex projects across cross-functional teams
- Self-starter with a proactive approach
- Passion for helping people, especially older adults, and a customer-first mentality
Benefits
Comp & perks- Remote work arrangement
- Full-time employment