Performance Marketing Lead

Inworld AI

. Own paid search as the primary acquisition engine for self-serve signups .

Posted 10/14/2026full-timeMountain View • California • United StatesSenior💰 $140,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on paid search and paid social strategies, particularly for self-serve products targeting developers. Proficient in optimizing acquisition funnels and measuring campaign effectiveness through multi-touch attribution.

Highest-signal resume keywords

Performance MarketingPaid SearchPaid SocialMulti-Touch AttributionCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword StrategyLanding Page TestingAccount-Based CampaignsCampaign Creative ProductionCopywritingMulti-Touch RetargetingSales Handoff OptimizationData ReportingDeveloper Audience MarketingSelf-Serve Product Marketing

Tools & Technologies

Google DV360Claude CodeLinkedInMetaX

Industry Keywords

Acquisition EngineSelf-Serve SignupsSales MotionCommunity SponsorshipsBranded Search Lift

About the role

Key responsibilities & impact

Own paid search as the primary acquisition engine for self-serve signups
Develop keyword strategy, competitor capture, landing page testing, and ongoing efficiency optimization
Optimize the path from click through signup, activation, sales handoff, and closed revenue
Partner with sales to define qualified self-serve signups and tune acquisition accordingly
Build reporting across acquisition, activation, sales handoff, and revenue
Execute account-based campaigns on LinkedIn, Meta, and X
Produce campaign creative, write copy, build lightweight assets, and manage freelancers or agencies
Design multi-touch retargeting sequences coordinated with sales outreach
Measure account engagement and pipeline influence using multi-touch attribution tools
Run display and awareness campaigns targeting developers and founders
Extend reach through newsletters, podcasts, technical publications, and community sponsorships
Develop upper-funnel creative and messaging with product marketing
Measure reach, share of voice, branded search lift, and self-serve signup trends

Requirements

What you’ll need

3–5 years hands-on experience in performance marketing
Demonstrated depth in both paid search and paid social
Experience marketing to a developer audience
Experience marketing a self-serve product that feeds a sales motion
Prior hands-on experience with X and Google DV360 is a plus
Power user of Claude Code or equivalent, thinking in terms of agents and systems
Candidates must be based in the SF Bay Area or willing to relocate
Willingness to work on-site in the South Bay office a few days a week

Benefits

Comp & perks

Bonus
Equity
Benefits