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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing integrated marketing strategies that drive student recruitment and engagement, utilizing data-led decision-making and multi-channel campaigns. Proficient in managing budgets, analyzing marketing metrics, and optimizing user experience to enhance conversion rates.
Highest-signal resume keywords
Budget ManagementCRM ExperienceMulti-Channel Marketing CampaignsSEO and Content MarketingData Analysis and Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing AnalyticsCopywritingWebsite OptimizationLead NurturingConversion MetricsAttribution AnalysisPPC ManagementEmail MarketingSocial Media ManagementCampaign Development
Soft Skills
Organizational SkillsCommunication SkillsAttention to DetailInitiativeTeam Collaboration
Tools & Technologies
CRM SoftwareSEO ToolsPPC PlatformsContent Management SystemsAnalytics Tools
Industry Keywords
Nutritional TherapyMarketing Best PracticesASA GuidelinesMedia LawStudent Recruitment
About the role
Key responsibilities & impact- Lead and deliver ION's marketing and student recruitment strategy
- Increase awareness of the Institute
- Generate a strong pipeline of prospective students
- Convert enquiries into applications and enrolments
- Develop and implement an integrated, data-led strategy across digital and offline channels
- Manage SEO, PPC, paid advertising, social media, content marketing, email marketing, CRM, website optimisation, partnerships and events
- Identify growth opportunities
- Develop campaigns and manage budgets
- Measure return on investment
- Create content and deliver campaigns
- Manage CRM activities
- Analyse data and optimise marketing activity
- Work within a small team and contribute measurably to student recruitment objectives
Requirements
What you’ll need- Experience managing budgets and reporting against KPIs and targets
- Strong understanding of marketing and recruitment metrics, conversion, acquisition costs, attribution and ROI
- Experience using website and marketing analytics to inform decision-making
- Strong CRM experience, including segmentation, prospect journeys, automation and lead nurturing
- Copywriting skills and ability to repurpose content for SEO, websites and social media
- Experience developing and delivering multi-channel marketing campaigns
- Understanding of how to optimise the UX/UI of websites
- Understanding of marketing best practice
- Attention to detail and ability to proof content on-screen
- Excellent organisational skills
- Excellent individual and group communication skills
- Good eye for design
- Knowledge of ASA guidelines
- Knowledge of media law
- Ability to work at pace and demonstrate initiative
- Understanding of or interest in nutritional therapy or nutrition and wellbeing
- Ability to work onsite at the office in Richmond as and when required
Benefits
Comp & perks- A friendly, inclusive, and values-driven working culture
- Employee assistance programme (for you and your family)
- A fun working environment with socials throughout the year
- Flexible approach to home working
- Learning and development opportunities
- Free nutritional therapy consultations with a Student Nutritional Therapist (for you, your family, and friends)
- Generous holiday entitlement
- Contributory pension scheme