Associate Director, Omnichannel Strategy – Activation

Ionis Pharmaceuticals, Inc.

. Support development and ongoing evolution of integrated HCP and consumer customer engagement strategies .

Posted 11/4/2026full-timeRemote • United StatesSenior💰 $150,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing omnichannel customer engagement strategies, with a strong focus on digital marketing, customer journeys, and cross-functional collaboration. Proven ability to analyze performance metrics and optimize activation plans across various media channels.

Highest-signal resume keywords

Omnichannel Activation PlanningDigital Marketing StrategyCustomer Journey MappingCross-Functional CollaborationRegulatory Compliance Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Engagement StrategiesDigital UXProgrammatic MediaPaid SearchSEOSocial MediaOnline Video/CTVEmail MarketingMeasurement and AttributionContent Development

Soft Skills

Excellent CommunicationCollaboration SkillsOrganizational SkillsStrategic ThinkingJudgment and Decision-Making

Industry Keywords

Pharmaceutical MarketingHealthcare MarketingBiotechnologyCompliance RequirementsPRC/MLR ProcessesCustomer Engagement ProgramsAnalyticsField OperationsPatient AdvocacyMedia Agencies

About the role

Key responsibilities & impact

Support development and ongoing evolution of integrated HCP and consumer customer engagement strategies
Translate customer engagement, brand, audience, and journey strategies into actionable omnichannel activation plans
Translate customer journeys into activation plans covering channel roles, audience needs, sequencing, timing, personalization, triggers, calls to action, and dependencies
Lead activation across programmatic media, paid search, SEO, GEO, social, online video, TV/CTV, point of care, email, web, peer-to-peer, and emerging channels
Partner with Marketing, Brand Strategy, creative agencies, media agencies, Analytics, Commercial Operations, and cross-functional teams on content, assets, requirements, measurement, and execution
Provide customer engagement and channel input into content briefs, focusing on UX, calls to action, channel context, sequencing, and desired next actions
Lead omnichannel activation planning for HCP peer-to-peer, opinion-leader, congress-related, and emerging engagement opportunities
Lead development and review of customer engagement requirements without owning technical implementation
Identify cross-channel and cross-functional dependencies and facilitate alignment and timely execution
Partner with Field, Access, Patient Services, Medical, Corporate Communications, Patient Advocacy, and other customer-facing functions to connect experiences across the customer journey
Maintain partnerships with agencies, media partners, analytics partners, and other vendors
Identify and escalate executional risks, gaps, resource needs, and decisions requiring leadership attention
Ensure measurement needs are included in activation planning
Coordinate tactical optimization across targeting, media delivery, channel mix, sequencing, flighting, and retargeting
Lead Test & Learn initiatives and apply findings to future activation planning
Support development of cross-channel measurement and attribution

Requirements

What you’ll need

Bachelor’s degree required; advanced degree preferred, or equivalent relevant experience
At least 12 years of relevant experience with a bachelor’s degree; or 8 years with a master’s degree; or equivalent experience in pharmaceutical, biotechnology, healthcare marketing, omnichannel/customer engagement, digital marketing, media, or a related discipline
Strong understanding of HCP and consumer digital engagement and media channels, including programmatic, paid search, social, online video/CTV, point of care, web, and email
Demonstrated ability to think strategically and independently translate broader brand, audience, and customer strategies into actionable channel and activation plans
Experience partnering with Marketing and creative agencies on promotional content development, with strong understanding of digital UX, customer journeys, calls to action, and channel-specific content requirements
Experience working with media agencies and cross-functional teams to plan, activate, measure, and optimize integrated customer engagement programs
Working knowledge of pharmaceutical PRC/MLR processes and regulatory, privacy, and compliance requirements
Strong analytical orientation with the ability to interpret customer and channel performance and translate findings into actionable optimizations and insights
Demonstrated ability to navigate complex cross-functional dependencies, lead high-priority cross-functional initiatives, and work effectively across Marketing, Analytics, Commercial Operations, Field, Omnichannel Operations, Digital/IT, agencies, and other matrixed teams
Excellent communication, collaboration, and organizational skills, with the ability to provide context, establish clear expectations, influence partners, and maintain accountability without relying on direct authority
Strong judgment regarding when to independently drive executional optimization and when to elevate issues, insights, or decisions with broader strategic implications, together with the ability to persuade diverse stakeholders in sensitive and complex situations
Recognized as an internal subject matter expert in omnichannel activation and integrated customer engagement execution, providing expertise and influence across complex cross-functional initiatives

Benefits

Comp & perks

Excellent benefits package
Highly competitive benefits