Associate Director, Omnichannel Strategy – Activation

Ionis Pharmaceuticals, Inc.

. Support development and ongoing evolution of integrated HCP and consumer customer engagement strategies .

Posted 11/4/2026full-timeRemote • United StatesSenior💰 $150,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing omnichannel customer engagement strategies, with a strong focus on HCP and consumer digital engagement across various media channels. Proven ability to analyze performance metrics and optimize activation plans while collaborating effectively with cross-functional teams and stakeholders.

Highest-signal resume keywords

Omnichannel Activation PlanningDigital Engagement StrategyCross-Functional CollaborationAnalytical OrientationPharmaceutical PRC/MLR Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Engagement StrategiesMedia ActivationSegmentation AnalysisPerformance MeasurementDigital MarketingContent DevelopmentChannel OptimizationAudience Journey MappingProgrammatic MediaSEO

Soft Skills

Excellent CommunicationCollaboration SkillsOrganizational SkillsStrategic ThinkingInfluencing Skills

Tools & Technologies

Analytics PlatformsMedia Planning ToolsDigital Marketing ToolsEmail Marketing SystemsContent Management Systems

Industry Keywords

Healthcare MarketingBiotechnologyPharmaceuticalCustomer JourneyCompliance Requirements

About the role

Key responsibilities & impact

Support development and ongoing evolution of integrated HCP and consumer customer engagement strategies
Translate customer engagement, brand, audience, and journey strategies into actionable omnichannel activation plans
Translate customer journeys into activation plans covering channel roles, audience needs, sequencing, timing, personalization, triggers, calls to action, and dependencies
Lead channel-level activation approaches informed by segmentation, behavioral signals, audience characteristics, and decision logic
Diagnose journey gaps, overlaps, dependencies, and opportunities and develop recommendations
Lead integrated media activation across programmatic media, paid search, SEO, GEO, social, online video, TV/CTV, point of care, email, web, peer-to-peer, and emerging channels
Partner with Marketing, Brand AORs, agencies, and media partners on content, asset needs, UX, calls to action, channel context, sequencing, and customer experience
Lead omnichannel activation planning for HCP peer-to-peer, opinion-leader, congress-related, and emerging engagement opportunities
Partner through PRC/MLR review processes to ensure engagement intent, UX, CTA, and channel requirements are accurately represented
Provide strategic context and validate business requirements for execution without owning technical implementation
Coordinate with Omnichannel Operations and enabling teams responsible for configuration, build, deployment, and platform execution
Identify cross-channel and cross-functional dependencies and facilitate alignment and timely execution
Partner with Field, Access, Patient Services, Medical, Corporate Communications, Patient Advocacy, and other customer-facing functions
Maintain partnerships with omnichannel strategy, media, brand, analytics, and other agency partners
Identify and escalate executional risks, gaps, resource needs, and decisions requiring leadership attention
Ensure measurement needs are incorporated into activation planning
Lead tactical optimization across targeting, media delivery, channel mix, sequencing, flighting, and retargeting
Use performance findings to identify executional opportunities and elevate broader strategic implications
Lead Test & Learn initiatives and apply findings to future activation planning
Support cross-channel measurement and attribution through Analytics and agency partnerships

Requirements

What you’ll need

Bachelor’s degree required; advanced degree preferred, or equivalent relevant experience
At least 12 years of relevant experience with a bachelor’s degree; or 8 years with a master’s degree; or equivalent experience in pharmaceutical, biotechnology, healthcare marketing, omnichannel/customer engagement, digital marketing, media, or a related discipline
Strong understanding of HCP and consumer digital engagement and media channels, including programmatic, paid search, social, online video/CTV, point of care, web, and email
Demonstrated ability to think strategically and independently translate broader brand, audience, and customer strategies into actionable channel and activation plans
Experience partnering with Marketing and creative agencies on promotional content development, with strong understanding of digital UX, customer journeys, calls to action, and channel-specific content requirements
Experience working with media agencies and cross-functional teams to plan, activate, measure, and optimize integrated customer engagement programs
Working knowledge of pharmaceutical PRC/MLR processes and regulatory, privacy, and compliance requirements
Strong analytical orientation with the ability to interpret customer and channel performance and translate findings into actionable optimizations and insights
Demonstrated ability to navigate complex cross-functional dependencies, lead high-priority cross-functional initiatives, and work effectively across Marketing, Analytics, Commercial Operations, Field, Omnichannel Operations, Digital/IT, agencies, and other matrixed teams
Excellent communication, collaboration, and organizational skills, with the ability to provide context, establish clear expectations, influence partners, and maintain accountability without relying on direct authority
Strong judgment regarding when to independently drive executional optimization and when to elevate issues, insights, or decisions with broader strategic implications, together with the ability to persuade diverse stakeholders in sensitive and complex situations
Recognized as an internal subject matter expert in omnichannel activation and integrated customer engagement execution

Benefits

Comp & perks

Excellent benefits package
Highly competitive benefits