Demand Generation Manager – ABM

IONIX

. Choose target accounts with sales leadership and organize them into 1:1 programs and 1:few groups .

Posted 11/11/2026full-timeRemote • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in running Account-Based Marketing (ABM) programs for enterprise accounts in the cybersecurity sector, with strong capabilities in research, writing, and stakeholder engagement. Proficient in developing account plans, executing targeted campaigns, and optimizing investment strategies based on performance metrics.

Highest-signal resume keywords

Account-Based Marketing (ABM)Cybersecurity ExperienceExecutive Event ManagementPipeline ReportingHubSpot Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account PlanningResearch SkillsWriting SkillsData AnalysisExposure ManagementRisk PrioritizationCampaign OptimizationSales EngagementAccount-Level ReportingStakeholder Engagement

Soft Skills

Clear CommunicationReliable Follow-ThroughSound JudgmentConfidence in Data

Tools & Technologies

HubSpotSales Engagement ToolsLinkedIn Campaigns

Industry Keywords

B2B SoftwareSecurity BuyersVulnerability ManagementAttack Surface DiscoveryChannel Partnerships

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Choose target accounts with sales leadership and organize them into 1:1 programs and 1:few groups
Research each account’s business priorities, regulatory pressure, security stack, and existing IONIX relationships
Build written account plans covering buying committees, entry points, messaging angles, and channel touch sequences
Run coordinated plays across personalized email, LinkedIn, paid social, and direct mail
Synchronize account-based campaigns with sales and programmatic outbound
Host executive dinners, roundtables, and industry event activations
Follow up with event attendees to secure meetings or establish a clear no
Find warm introductions through investors, channel partners, customers, and colleagues’ networks
Create account-specific content and offers with product marketing and sales engineering
Develop tailored exposure assessments demonstrating IONIX findings in prospects’ environments
Partner with account executives from first touch through close
Multi-thread open opportunities and involve IONIX executives when needed
Own the program budget
Report pipeline and revenue by account
Optimize account investment and retire underperforming plays based on results
Share account insights with product marketing, sales leadership, and the demand generation team

Requirements

What you’ll need

Experience running ABM programs for enterprise accounts in cybersecurity or another technical B2B software market
Experience running executive events ranging from small dinners to conference activations
Record of qualified pipeline and closed-won revenue sourced or influenced in named accounts, with numbers to discuss
Security fluency sufficient to write for CISOs and vulnerability and exposure management leaders
Ability to discuss attack surface discovery, exploitability, and risk prioritization in practical terms
Strong research and writing skills
Sound account judgment regarding time allocation, stakeholder engagement, and escalation needs
Experience working alongside enterprise account executives on shared account plans and live opportunities
Confidence with data and experience using HubSpot and sales engagement tools
Ability to read intent and engagement signals and build account-level reporting
Clear communication and reliable follow-through
Comfort working in a growing company and helping write the playbook
Experience marketing to security buyers, running account-based LinkedIn campaigns, or working with channel partners on joint account plans is valuable

Benefits

Comp & perks

Remote work arrangement
Opportunity to work with IONIX executives, partners, investors, and enterprise account executives
Hands-on role with ownership of program budget
Opportunity to help write the playbook in a growing company