Senior Product Marketing Manager

IONIX

. Own end-to-end go-to-market for product releases across assigned product areas .

Posted 11/11/2026full-timeTel Aviv • IsraelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in product marketing within B2B SaaS, with a strong focus on cybersecurity and technical enterprise markets. Capable of translating complex technical specifications into effective messaging and collaborating across product, sales, and marketing teams to drive successful product launches.

Highest-signal resume keywords

Product Marketing ExperienceCybersecurity KnowledgeTechnical Writing SkillsProduct Launch LeadershipCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch ManagementTechnical MessagingMarket Story DevelopmentCompetitive AnalysisFeature EvaluationSales TrainingPersona-Based PositioningDemo Narrative WritingWin/Loss AnalysisAnalyst Briefing Preparation

Soft Skills

OwnershipFollow-ThroughEffective CommunicationAdaptabilityCollaboration

Industry Keywords

B2B SaaSCybersecurityExposure ManagementVulnerability ManagementCloud SecuritySecurity EngineeringSOCPenetration TestingSales EngineeringAnalyst Relations

Tech Stack

Tools & technologies

AssemblyCloudCyber Security

About the role

Key responsibilities & impact

Own end-to-end go-to-market for product releases across assigned product areas
Tier releases with product management and develop market stories, launch content, sales training, and customer communications
Participate in roadmap discussions before features ship
Run the regular release cadence, creating what's-new pages, in-product announcements, customer emails, and field updates
Work hands-on in the product and demo environment, demonstrate features, and test claims before publication
Define persona-based positioning and messaging
Write product pages, solution briefs, technical one-pagers, and demo narratives with sales engineers
Prepare analyst briefings on product direction and roadmap with the Head of Product Marketing
Track competitors and create battlecards and talk tracks for live deals
Enable account executives, sales engineers, and channel partners on capabilities, positioning, and competitors
Maintain current sales decks and demo stories for each release
Support competitive deals with technical messaging and conduct win/loss analysis
Define technical proof points and validate them with product data or customers
Partner with customer success to drive adoption of new capabilities across the installed base
Collaborate closely with product, sales, marketing, and R&D

Requirements

What you’ll need

7–10 years of product marketing experience in B2B SaaS
Preferably at least 2 years in cybersecurity or another technical enterprise market
Led product launches with results that can be explained
Security fluency, including ability to read technical specifications, test products independently, and work effectively with engineers
Experience working closely with product management and R&D
Ability to evaluate which features deserve a launch versus release-note treatment
Strong English writing skills
Ability to translate technical capabilities into messaging usable by the US marketing team
Ownership and follow-through in a fast-growing company
Ability to work with a US-based manager and sales team across different time zones
Nice to have: experience marketing ASM, exposure management, vulnerability management, or cloud security products
Nice to have: hands-on security background in security engineering, SOC, penetration testing, or sales engineering
Nice to have: analyst relations experience

Benefits

Comp & perks

Small-team environment where work directly impacts sales and growth
Collaboration with product, R&D, sales, and customer success from the start
Participation in roadmap planning and launch decisions
Opportunity to work with loyal customers and use candid customer feedback
Opportunity to shape the product story during a fast-growth stage