Associate Director, Cell Therapy Non-Personal Promotions

Iovance Biotherapeutics, Inc.

. Support non-personal promotion omnichannel execution and design integrated engagement opportunities aligned with customer insights, audience segmentation, and brand objectives .

Posted 10/15/2026full-timeRemote • United StatesSenior💰 $200,000 - $215,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in non-personal promotion strategy and execution, leveraging customer insights and audience segmentation to develop effective marketing campaigns. Proficient in analyzing campaign performance and optimizing initiatives through data-driven decision-making.

Highest-signal resume keywords

Non-Personal Promotion Campaign ManagementOncology Marketing ExperienceCross-Functional Team CollaborationStrategic Thinking and ExecutionCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentAudience SegmentationKPI Definition and TrackingDigital Marketing SolutionsCampaign Optimization

Soft Skills

Excellent Interpersonal SkillsStrong Team PlayerResults OrientedIntellectual CuriosityEffective Communication

Tools & Technologies

Marketing Technology PlatformsAI SolutionsDigital Media ChannelsDashboard Development

Industry Keywords

OncologyCellular TherapyMetastatic MelanomaDisease-State EducationPromotional Review Committee

About the role

Key responsibilities & impact

Support non-personal promotion omnichannel execution and design integrated engagement opportunities aligned with customer insights, audience segmentation, and brand objectives
Partner with HCP and Patient Marketing business leads on engagement strategy, objectives, market research, and priorities
Lead HCP non-personal promotion planning and execution across digital and media channels
Lead patient and caregiver non-personal promotion planning and execution for disease-state education, branded engagement, and journey-based communications
Translate brand objectives, customer insights, audience segmentation, and market research into effective campaigns with consistent messaging across digital channels
Partner with and manage day-to-day activities with the media agency
Analyze campaign performance, define and track KPIs, develop dashboards, identify insights, and optimize initiatives through test-and-learn planning
Develop targeted digital solutions and strategies to enhance non-personal promotion, brand, and disease-state education strategies
Identify and evaluate marketing technology platforms, including AI and emerging digital solutions
Serve as non-personal promotion content owner in the promotional review committee process, managing assets from creation through execution
Collaborate with Medical Affairs, Market Access, Commercial, and Legal to ensure effective and compliant strategy and execution
Manage the non-personal promotion omnichannel tactical execution budget
Travel up to 30% domestically

Requirements

What you’ll need

5+ years of relevant marketing experience
A bachelor’s degree in marketing or related fields is required
Oncology and/or cellular therapy marketing experience preferred
Experience building, managing, measuring, and optimizing non-personal promotional campaigns
Experience in metastatic melanoma is highly preferred
Proven ability to work with cross-functional teams or work groups in a small company environment
Strong strategic thinker with ability to formulate, develop and execute strategy
Intellectually curious with the ability to process a great deal of information in a fast-paced evolving environment
Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures and disciplines
Strong team player and motivated individual contributor
Results oriented with sense of urgency
Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing
Ability to sit for extended periods in front of a computer (2–4 hours)