Marketing Operations and Data Analyst

Ipê Digital

. Design and document the end-to-end marketing funnel, including stages and advancement criteria.

Posted 10/30/2026full-timeUberlândia • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing marketing funnels and data analysis, with a strong focus on lead qualification, automation, and dashboard creation. Proficient in utilizing marketing automation platforms and BI tools to enhance decision-making and optimize conversion paths.

Highest-signal resume keywords

Marketing Funnel DesignLead Qualification (MQLs, SQLs)Marketing Automation PlatformsBI Dashboard CreationData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Funnel DesignLead QualificationData AnalysisLead ScoringSegmentationConversion Path BuildingDashboard CreationData DeduplicationField StandardizationExperimentation Cycles

Soft Skills

Strong CommunicationOrganizationAttention to ProcessesAutonomy

Tools & Technologies

RD StationGoogle Tag ManagerLooker StudioPower BIEmail Marketing Tools

Industry Keywords

MQLsSQLsSLAConversion EventsUTM Tracking

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Design and document the end-to-end marketing funnel, including stages and advancement criteria.
Define qualified leads (MQLs and SQLs) together with leadership and monitor the SLA between Marketing and Sales.
Create nurture flows, segmentation, lead scoring, and routing automations in collaboration with the content team.
Build conversion paths through landing pages, email marketing, and channel-specific campaigns.
Build and maintain dashboards that replace manual analyses and support decision-making.
Ensure lead database quality through deduplication, field standardization, and data-entry governance.
Diagnose where the funnel loses conversions, propose improvements, and lead experimentation cycles.

Requirements

What you’ll need

Experience with marketing funnels and data analysis, including leads, MQLs, SQLs, and opportunities.
Proficiency in marketing automation platforms, such as RD Station or similar tools.
Knowledge of Google Tag Manager, UTM tracking, and conversion events.
Advanced spreadsheet skills and experience creating BI dashboards using Looker Studio, Power BI, or similar tools.
Systems thinking and a data-driven approach to decision-making.
Autonomy, organization, and strong attention to processes.
Strong communication skills to collaborate with Marketing and Sales.
Must reside in Uberlândia, Minas Gerais, Brazil.

Benefits

Comp & perks

Meal Allowance – Flash Card
Health Insurance
Dental Insurance
Childcare Allowance
Birthday Month Day Off
Home Office Allowance
Transportation allowance reimbursement for in-office days
Work Arrangement: Hybrid (three days in the office and two remote days)
Schedule: Monday through Friday, from 9:00 a.m. to 6:00 p.m.