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Business Development Executive – Channel Performance
Ipsos North America. Support new business generation through prospect research, outbound outreach and lead qualification .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong sales, marketing, and business development capabilities, with proficiency in AI tools for research and content creation. Excels in communication, relationship-building, and managing multiple priorities effectively.
Highest-signal resume keywords
Sales DevelopmentMarket ResearchAI Tools ProficiencyContent CreationCustomer Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchLead QualificationProposal DevelopmentSales Pipeline ManagementContent CreationInformation GatheringCommercial DocumentationCustomer Experience KnowledgeCampaign Content CreationCompetitor Research
Soft Skills
Strong Verbal CommunicationStrong Written CommunicationOrganisational SkillsProactive AttitudeCollaborative Approach
Tools & Technologies
Microsoft OfficeCRM SystemsAI-Powered ToolsLinkedInDigital Outreach Channels
Certifications & Qualifications
Degree in BusinessDegree in MarketingProfessional Qualification in Related Discipline
Industry Keywords
Business DevelopmentSalesMarketingCustomer-Facing ExperienceMystery Shopping
About the role
Key responsibilities & impact- Support new business generation through prospect research, outbound outreach and lead qualification
- Create engaging content, case studies and sales materials
- Support marketing and business development initiatives
- Assist with proposal development, client responses and commercial documentation
- Build a strong pipeline of future opportunities
- Work closely with experienced colleagues and contribute to business growth
- Use AI tools and technologies to support research, productivity, content creation and sales activities
- Develop sales, marketing and stakeholder management skills
Requirements
What you’ll need- Genuine interest in sales, business development and marketing
- Strong verbal and written communication skills
- Confidence engaging new contacts
- Excellent research and information-gathering capabilities
- Ability to build relationships and establish credibility with prospective clients
- Strong organisational skills and ability to manage multiple priorities
- Proactive, self-motivated and eager to learn
- Creative mindset with an interest in marketing and sales content
- Collaborative approach and strong customer focus
- Proficiency using and adopting AI tools for research, productivity, content creation and sales activities
- Experience with Microsoft Office, including PowerPoint, Excel and Word
- Ability to conduct market, prospect and competitor research
- Confidence using telephone, email, LinkedIn and digital channels for professional outreach
- Excellent attention to detail and organisational skills
- Ability to manage workloads across multiple projects
- Willingness to learn CRM systems, sales technologies and AI-powered tools
- Commercial awareness and enthusiasm for business development
- Previous customer-facing, sales, marketing or administrative experience desirable
- LinkedIn networking, prospecting or business development experience desirable
- Knowledge of market research, customer experience or mystery shopping sectors desirable
- Marketing, social media or campaign content creation experience desirable
- CRM systems and sales pipeline management familiarity desirable
- AI tools experience desirable
- Degree or professional qualification in business, marketing or a related discipline desirable
Benefits
Comp & perks- 25 days annual leave
- Pension contribution
- Income protection
- Life assurance
- Health and wellbeing benefits
- Financial benefits
- Professional development opportunities
- Hybrid working arrangement
- Flexible working applications considered
- Inclusive and accessible recruitment process