Global Lead – Custom and Proprietary, Audience/Media Measurement

Ipsos North America

. Drive Ipsos Audience Measurement’s global growth strategy across major media owners, tech platforms, and digital players .

Posted 10/23/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving global growth strategies for audience measurement, with a strong focus on developing scalable research solutions and commercial frameworks. Proven ability to build relationships with C-suite stakeholders and mentor teams in consultative selling and market positioning.

Highest-signal resume keywords

Selling Market ResearchGTM Materials DevelopmentAudience Measurement ExpertiseCross-Cultural ManagementPublic Speaking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Research Solutions DevelopmentCommercial Offer PackagingCase Study Library BuildingRevenue Growth StrategyConsultative Selling

Soft Skills

MentoringCoachingCollaborationRelationship Building

Industry Keywords

Media MeasurementAd-Tech TrendsMedia EffectivenessAttribution ModelsGlobal Tech Platforms

About the role

Key responsibilities & impact

Drive Ipsos Audience Measurement’s global growth strategy across major media owners, tech platforms, and digital players
Identify new market opportunities and develop bespoke research and media measurement solutions
Package bespoke research solutions into scalable, standardized offer frameworks with pitch decks, value propositions, and pricing models
Build a global repository of case studies, product sheets, and GTM sales enablement assets
Train, coach, and equip local country teams on offer positioning, client discovery, and consultative selling
Champion growth in local markets lacking custom and proprietary research activities
Create scalable commercial frameworks and repeatable pitches for local adaptation and monetization
Collaborate with country managers and regional leaders to drive revenue growth and unlock new revenue streams
Represent Ipsos at global media conferences, panels, and industry events
Author white papers, industry commentaries, and opinion pieces
Build relationships with C-suite stakeholders across major platforms and media owners
Generate pipeline, grow revenue, and expand Ipsos’s global media client footprint
Identify unmet client needs and proactively pitch innovative research ideas
Lead indirect teams across Research, Operations, Sales, and Marketing to execute the offer roadmap

Requirements

What you’ll need

Strong experience of selling market research to major players in media
Demonstrated experience developing GTM materials, packaging commercial offers, and building reusable case study libraries
Track record of capability building, mentoring, and upskilling country teams, especially in developing or non-participating research markets
Deep experience navigating and selling into global tech platforms, media owners, media agencies and brands
Established presence as an industry expert or public speaker representing a brand in the external marketplace
Strong cross-cultural management skills
Deep foundational understanding of audience measurement, media effectiveness, attribution models, and emerging ad-tech trends
Experience of a similar role within an agency environment is highly desirable
Established contacts and network in the media measurement industry is highly desirable

Benefits

Comp & perks

25 days annual leave
Pension contribution
Income protection
Life assurance
Health and wellbeing benefits
Financial benefits
Professional development opportunities
Hybrid working arrangement
Flexible working applications considered
Inclusive and accessible recruitment process