Insights Analyst

Ipsos North America

. Support the development, execution, and analysis of primary research activities .

Posted 9/28/2026full-timeUnited StatesMid-LevelSenior💰 $60,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong analytical skills and proficiency in data visualization techniques to communicate insights effectively. Capable of managing multiple projects while building and maintaining client relationships in a fast-paced environment.

Highest-signal resume keywords

Market ResearchData AnalyticsProject ManagementClient Relationship ManagementConsumer Behavior Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data VisualizationAnalytical SkillsDiscussion Guide CraftingQuestionnaire DevelopmentData Specification DraftingQuality ChecksMicrosoft WordMicrosoft PowerPointMicrosoft ExcelForsta Surveys

Soft Skills

Detail-OrientedOrganizedCuriosityFlexibilityStrong Communication Skills

Tools & Technologies

DecipherFocus Vision

Certifications & Qualifications

MRSBe. Sci

Industry Keywords

CPGFMCGMarketing EffectivenessROI ImprovementConsumer Mindset

About the role

Key responsibilities & impact

Support the development, execution, and analysis of primary research activities
Craft discussion guides and questionnaires
Consult on and produce stimulus and field materials
Draft data specifications and verify data files
Conduct initial analysis of findings and tailor reporting to client objectives
Participate in client briefings and debriefs
Use data visualization techniques to communicate insights to clients
Perform quality checks on key deliverables
Assist colleagues and client partners with analytics for business and communication challenges
Develop understanding of market sectors and competitor activities
Build client relationships
Develop skills through training, including MRS and Be. Sci

Requirements

What you’ll need

Passion for understanding consumers and the role brands play in their lives
Passion for understanding marketing effectiveness and improving ROI for brands
Curiosity and understanding of consumer behaviors, mindset, needs and wants
Detail-oriented and organized with strong analytical skills
Ability to multitask and manage multiple projects in a fast-paced environment
Fluent in written and spoken English
Excellent leadership and project management skills
Ability to build and maintain internal and external client relationships
Analytical and creative problem-solving approach
Flexibility and adaptability in ambiguous situations
Proficiency in Microsoft Word, PowerPoint, and Excel
Strong listening, written, and oral communication skills
Ideally, 1 year of experience in market research, data analytics, or marketing
Preferable experience with Forsta Surveys, Decipher, or Focus Vision
Experience with CPG and FMCG brands is a plus

Benefits

Comp & perks

Career Development opportunities
Exceptional benefits package
Generous PTO
Healthcare plans
Wellness benefits
Flexible workplace policy
Strong collaborative culture