Marketing Executive

Ipsos North America

. Build awareness of Ipsos Synthesio and generate new business opportunities .

Posted 10/8/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing, content creation, and audience targeting, with a strong focus on leveraging social media platforms and performance insights to drive marketing effectiveness. Proficient in managing multiple projects while maintaining high-quality standards and attention to detail.

Highest-signal resume keywords

B2B Marketing ExperienceContent CreationAudience TargetingSocial Media ProficiencyAI Use and Adoption

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Calendar ManagementMarketing Campaign CreationWebinar TechnologySocial Listening PlatformsBoolean QueriesOnline Content PublishingPerformance Insights EvaluationDigital MarketingSaaS MarketingAttention to Detail

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationCreative ApproachProactive AttitudeOrganizational Skills

Tools & Technologies

CanvaGoogle AnalyticsLinkedInYouTubeIpsos Synthesio

Industry Keywords

Consumer InsightsDigital Marketing LandscapeMarketing Performance ToolsPaid Social CampaignsClient Enablement

About the role

Key responsibilities & impact

Build awareness of Ipsos Synthesio and generate new business opportunities
Own and deliver the content calendar
Create insight blogs, visual social content, videos and scripts
Bring the Ipsos Synthesio story to life across LinkedIn, the website, YouTube and other channels
Support webinars, client sessions and industry events
Coordinate customer case studies and the Ipsos Synthesio newsletter
Contribute to paid social campaigns and audience targeting
Collaborate with local markets, marketing, product marketing, client enablement, business development and sales teams
Use performance insights to evaluate and optimise future marketing activity

Requirements

What you’ll need

Strong written and verbal communication skills
Excellent organisation and attention to detail
Ability to manage multiple projects and changing priorities
Creative, proactive and quality-focused approach
Experience creating marketing campaigns and supporting audience targeting
Experience using B2B social media such as LinkedIn
Experience publishing online content
Experience working with virtual webinar technology
Proficiency in AI use and adoption, including critically assessing and refining AI-generated content
B2B marketing experience, ideally within SaaS or a digital marketing environment
Understanding of the consumer insights, marketing and digital marketing landscape
Familiarity with social listening platforms and Boolean queries
Experience using design tools such as Canva
Understanding of website and marketing performance tools such as Google Analytics

Benefits

Comp & perks

25 days annual leave
Pension contribution
Income protection
Life assurance
Health and wellbeing benefits
Financial benefits
Professional development opportunities
Hybrid working arrangement
Flexible working applications considered
Inclusive and accessible recruitment process