Senior Market Research Manager, Brand Health Tracking

Ipsos North America

. Manage and grow relationships with a portfolio of key client accounts .

Posted 10/16/2026full-timeVancouver • CanadaSenior💰 CA$70,000 - CA$75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing client relationships and delivering strategic insights through market research and data analysis. Proficient in synthesizing complex data into actionable recommendations while mentoring junior team members.

Highest-signal resume keywords

Market Research ExperienceQuantitative Research SkillsClient Relationship ManagementData InterpretationPresentation and Storytelling Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Health TrackingResearch DesignData AnalysisInsight GenerationCampaign Measurement

Soft Skills

Stakeholder ManagementCoaching and MentoringIntellectual CuriosityCommunication AbilitiesProject Management

Tools & Technologies

Online Data PlatformsReporting Platforms

Industry Keywords

Brand StrategyAdvertising EffectivenessConsumer BehaviourMarket DynamicsCreative Evaluation

About the role

Key responsibilities & impact

Manage and grow relationships with a portfolio of key client accounts
Consult with clients on business, brand, and communications challenges
Help clients understand drivers of brand equity, brand performance, consumer behaviour, and marketplace dynamics
Lead client discussions, presentations, and workshops
Identify opportunities to expand existing client relationships through additional research and advisory solutions
Lead end-to-end delivery of ongoing brand health tracking programs
Oversee questionnaire development, research design, data interpretation, quality assurance, and insight generation
Synthesize complex data into concise, compelling narratives connected to business and marketing implications
Support advertising and communications effectiveness studies, including creative evaluation and campaign measurement
Collaborate across Brand Health, Creative Excellence, and other Ipsos solution areas
Stay current on industry trends, brand strategy, advertising effectiveness, and consumer behaviour
Coach, mentor, and support junior team members
Contribute to collaborative learning and development
Share expertise and best practices across projects and teams

Requirements

What you’ll need

5-8+ years of market research, insights, consulting, or related experience
Strong quantitative research background
Experience managing complex tracking, brand, communications, advertising, or customer-focused research programs
Proven ability to translate research findings into strategic recommendations and business impact
Excellent client relationship and stakeholder management skills
Strong presentation, storytelling, and communication abilities
Experience managing multiple projects and priorities in a fast-paced environment
Intellectually curious with a desire to better understand the “why” behind the data
Comfort with online data or reporting platforms
Demonstrated ability to coach and develop more junior team members

Benefits

Comp & perks

Career Development opportunities
Exceptional benefits package
Generous PTO
Healthcare plans
Wellness benefits
Flexible workplace policy
Strong collaborative culture