Digital Marketing Analyst

iPullRank

. Support site auditing, keyword and persona research, content strategy, competitive analysis, link building, content marketing, client reporting, and proposal building .

Posted 10/15/2026full-timeRemote • New York • United StatesJunior💰 $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in keyword research, content strategy, and competitive analysis to drive organic search performance. Proficient in utilizing analytics tools and advanced Excel skills to translate data into actionable insights for clients.

Highest-signal resume keywords

Keyword ResearchContent StrategySEO Tools ProficiencyData AnalysisContent Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword ResearchData AnalysisContent MarketingExcelGoogle SheetsGoogle Search ConsoleAnalytics PackagesTechnical Site CrawlsCompetitive AnalysisLink Building

Soft Skills

Strong Written SkillsStrong Verbal SkillsDetail-OrientedProblem-SolvingTeam Collaboration

Tools & Technologies

SEMRushAhrefsScreaming FrogBotifyGoogle SlidesPowerPoint

Industry Keywords

SEO PracticesOrganic Search PerformanceBuyer’s JourneyInbound MarketingAI Impact on SEO

About the role

Key responsibilities & impact

Support site auditing, keyword and persona research, content strategy, competitive analysis, link building, content marketing, client reporting, and proposal building
Conduct keyword research and gap analyses
Perform Persona- and Buyer’s-Journey-Driven Keyword Research
Work with Content Strategy to determine content opportunities for client sites
Run technical site crawls with SEO Engineers
Perform competitive and market opportunity analysis to identify actionable insights
Translate data into clear, actionable insights for internal teams and client-facing deliverables
Support inbound marketing efforts and research new business pitches
Work with SEO and Content Strategy teams to identify causes of changes in clients’ organic search performance
Help develop programs that improve conversion of organic traffic

Requirements

What you’ll need

Around 1-2 years of professional experience, ideally in an agency, in-house marketing, or similar work environment
Strong skills in Excel, including pivot tables and vlookups
Strong skills in Google Sheets, PowerPoint, and Google Slides
Advanced Google Sheets skills for large datasets, complex formulas, and data transformation
Understanding of search engine ranking factors
Working familiarity with SEMRush, Ahrefs, Screaming Frog, and Botify
Proficiency with Analytics packages and Google Search Console
Strong written and verbal skills
Comfort and desire to try new things and learn in an environment of support
Strong analytical mindset and skills
Excellent problem-solving skills
Extremely detail-oriented
High level of initiative and curiosity
Ability to work well in a team environment
Interest in how AI, LLMs, and evolving search experiences impact SEO and content strategy
Comfort asking questions and challenging assumptions
Previous client-facing or agency experience
Experience with content marketing
Familiarity with Analytics packages and Google Search Console
Up-to-date knowledge of current SEO practices
Working knowledge of Paid Search

Benefits

Comp & perks

Competitive salaries commensurate with experience
100% Medical, Dental, and Vision insurance
3 weeks of vacation
Paid sick days and holidays
Remote work arrangement
Opportunities to evolve into the marketer, content creator, SEO, or leader that you want to be