Global GTM Enablement Lead

ITRS Group

. Develop and implement a metrics-driven GTM enablement strategy aligned with global business objectives and GTM goals .

Posted 11/6/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing metrics-driven GTM enablement strategies, with a strong focus on cross-functional collaboration and stakeholder engagement. Proficient in utilizing GTM enablement tools and technologies to drive measurable results and improve product knowledge across teams.

Highest-signal resume keywords

GTM Enablement Strategy DevelopmentCross-Functional Campaign OrchestrationEnterprise Software GTM ProcessesGTM Enablement Tools ProficiencyAnalytical Data Interpretation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GTM EnablementGTM OperationsProgram DevelopmentProject ManagementData AnalysisEnterprise Software UnderstandingKPI TrackingTraining Program DesignMetrics-Driven StrategyStakeholder Engagement

Soft Skills

CommunicationCollaborationLeadershipAdaptabilityProblem-Solving

Tools & Technologies

GongSalesforceSalesloftClariLinkedIn Sales Navigator

Industry Keywords

B2B SoftwareGTM MethodologiesMEDDPICCChallengerSPICEDForce ManagementMarket TrendsCompetitive LandscapeEnablement Best PracticesGrowth Campaigns

About the role

Key responsibilities & impact

Develop and implement a metrics-driven GTM enablement strategy aligned with global business objectives and GTM goals
Synchronize BDR, Sales, Marketing and Customer Success teams on growth campaigns and product launches
Establish and run a regular enablement cadence, including fortnightly enablement calls
Bridge Product and field teams by translating technology releases into field-ready messaging, talk tracks and training
Present at monthly go-to-market meetings to field teams and leadership
Create and maintain GTM enablement content, including playbooks, content repositories, product training, campaign and launch materials, and onboarding materials
Design and deliver GTM training programmes to improve product knowledge, GTM skills and performance
Collaborate with Product Management, Product Marketing, GTM teams including Presales, and Customer Success to ensure consistent messaging and positioning
Implement and manage GTM enablement tools and technologies
Analyze GTM performance and market trends to identify improvement areas and develop targeted enablement initiatives
Design and implement career progression plans for key GTM roles
Partner with global GTM leadership to define and track KPIs measuring impact on pipeline, win rates and campaign performance
Monitor industry trends, competitive landscape and GTM enablement best practices

Requirements

What you’ll need

7+ years of experience in GTM enablement, GTM operations, or a related function in B2B software or technology
A degree in Business, Marketing, or a related field
Track record of orchestrating cross-functional campaigns or product launches across BDR, Sales, Marketing and Customer Success teams
Strong software and technical literacy, with ability to understand complex enterprise software and communicate customer value and functionality
Proven track record of developing and implementing successful GTM enablement programmes that drive measurable results
Strong understanding of enterprise software GTM processes and methodologies, including MEDDPICC, Challenger, SPICED, and Force Management
Ability to engage stakeholders at all levels, from field teams to executive leadership
Experience with CRM systems and GTM enablement technologies including Gong, Salesforce, Salesloft, Clari, and LinkedIn Sales Navigator
Expertise with Artificial Intelligence and ability to integrate it into the GTM organisation through messaging, training, planning, and analysis
Analytical ability to interpret data and translate insights into actionable strategies
Programmatic mindset focused on repeatable programmes, operating rhythms, and business outcomes
Exceptional project management skills and ability to manage multiple priorities in a fast-paced environment

Benefits

Comp & perks

Health Insurance and Dental Health Cover for you and your dependants
Employee Assistance Programme
Pension
Flexible Hybrid Working
Enhanced Parental Leave
Travel Insurance
Life Assurance
Income Protection
Referral Bonus
Buy and Sell Holiday
Training Reimbursement
Inclusive, supportive environment
Professional development and career growth opportunities