Digital Marketing Specialist

J.S. Held LLC

. Develop and execute digital content across website, social media, email, and integrated digital campaigns .

Posted 11/7/2026full-timeRemote • North Carolina • United StatesMid-LevelSenior💰 $65,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated digital campaigns across various platforms, including social media and email marketing. Proficient in managing website content and utilizing analytics to optimize performance and engagement.

Highest-signal resume keywords

Digital Content DevelopmentSocial Media MarketingEmail MarketingProject ManagementCopywriting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Campaign ExecutionAudience SegmentationSEO OptimizationVideo EditingContent Management System (CMS)Performance Metrics InterpretationGraphic DesignA/B TestingCopyeditingVisual Design

Soft Skills

CollaborationTime ManagementDetail-OrientedSolutions-FocusedAdaptability

Tools & Technologies

Microsoft 365Adobe Creative CloudDelivraCRAFT CMS

Industry Keywords

Professional Services MarketingIntegrated Digital CampaignsSocial Media TrainingDigital Trends EvaluationContent Performance Analysis

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute digital content across website, social media, email, and integrated digital campaigns
Plan, schedule, and activate integrated digital campaigns
Partner with subject matter experts, marketing, communications, design, HR, and business stakeholders
Develop campaign assets including copy, visuals, audience segments, content formats, and calls to action
Manage the corporate social media calendar and publish organic social content
Create and adapt graphics, videos, and other social media assets
Monitor social profiles and coordinate responses to comments, tags, reposts, and reputational concerns
Support employees and subject-matter experts with social media training and promotional assets
Develop and manage external email communications and campaigns
Manage audience segmentation, quality assurance, scheduling, delivery, testing, and performance analysis for email campaigns
Manage website content updates in the CRAFT CMS
Publish and maintain articles, news, case studies, locations, biographies, events, and culture content
Support SEO, website performance, and digital optimization initiatives
Conduct website audits and address broken links, outdated content, metadata, tagging, and quality issues
Track social media, email, website, and campaign performance
Develop monthly, quarterly, annual, and ad hoc performance reports
Apply campaign, audience, and A/B testing insights to improve communications

Requirements

What you’ll need

Project management, organization, and time management skills, with the ability to independently manage multiple initiatives from concept through final reporting
Copywriting and copyediting skills
Social media marketing experience, particularly LinkedIn
Email marketing experience; Delivra preferred
Experience managing website content through a CMS
Ability to evaluate emerging technologies and digital trends and recommend opportunities for adoption
Proficiency using Microsoft 365 and Adobe Creative Cloud or similar tools
Visual design and creative execution skills
Digital marketing reporting and performance metrics interpretation
Strong collaboration and stakeholder-management skills
Detail-oriented, solutions-focused approach and adaptability
Experience in a marketing role for a professional services organization preferred
Video editing experience and capabilities preferred

Benefits

Comp & perks

Flexible work environment allowing employees to work remotely, when needed
Flexible Time Off policy
Medical, Dental, and Vision Insurance
401k Match
Commuter Benefit