VP of Marketing – Growth, Food and Beverages DTC/CPG Brand

J&T

. Own the entire growth engine, including new-customer acquisition, marketing P&L, and experimentation .

Posted 10/23/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing strategies, including customer acquisition, retention, and performance analysis, with a strong focus on managing multi-million-dollar budgets and achieving profitability targets. Proficient in leveraging AI for creative production and testing while leading cross-functional teams to drive measurable growth in DTC eCommerce.

Highest-signal resume keywords

Growth Marketing ExperienceCross-Functional Team LeadershipPaid Media Budget ManagementAttribution and Incrementality TestingAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AcquisitionCAC EfficiencyLTV ExpansionTesting MethodologiesCreative StrategyCROSubscription Business GrowthPerformance MarketingDTC Brand ScalingBudget Forecasting

Soft Skills

Team LeadershipCollaborationCommunicationAnalytical ThinkingDecision-Making

Tools & Technologies

HausPrescientTriple WhaleNorthbeamMeta AdsGoogle AdsYouTube AdsTikTok Ads

Industry Keywords

DTC eCommerceCPGHealth SupplementsGrowth EngineMarketing P&LCohort LTVChurn DynamicsOrganic AcquisitionAffiliate ProgramsCreative Production

About the role

Key responsibilities & impact

Own the entire growth engine, including new-customer acquisition, marketing P&L, and experimentation
Lead a cross-functional team across paid acquisition, creative and content, CRO, ecommerce, email and retention, affiliates, and partnerships
Own new-customer growth, CAC efficiency, and LTV expansion
Lead the team’s use of AI across creative production, testing, reporting, and analysis
Set the growth roadmap, translate it into weekly execution, and establish clear KPIs
Run structured testing across audiences, offers, funnels, landing pages, and creative
Produce weekly readouts and document testing decisions
Own growth reporting and dashboards, including attribution, incrementality testing, and cohort LTV analysis
Partner with finance on forecasting, budget pacing, and first-order profitability
Own paid media budgets and performance across Meta, Google, YouTube, TikTok, and emerging channels
Scale spend while maintaining CAC, payback, and contribution margin targets
Lead paid and organic creative strategy, including ad concepts, UGC production, and iteration
Build affiliate and performance partnership programs
Convert organic audiences and founder-led channels through lead magnets, advertorial funnels, and whitelisting
Test offers and funnels to improve conversion rate, AOV, and acquisition efficiency
Collaborate on email/SMS, post-purchase flows, and campaigns to improve repeat purchases and 30/60/90-day cohort LTV
Lead, hire, and develop the growth team
Set quarterly goals and clear ownership across channels
Manage agency and contractor relationships while owning outcomes

Requirements

What you’ll need

6+ years of growth or performance marketing experience in DTC eCommerce
CPG or health/supplements experience strongly preferred
Proven experience scaling a CPG or DTC brand to $100M+ in revenue
Experience managing a cross-functional team and multi-million-dollar annual paid media budgets
Direct ownership of a marketing P&L, with accountability for CAC, payback, and contribution margin
Disciplined approach to testing, including written hypotheses, well-designed tests, honest readouts, and scale-or-kill decisions
Strong analytical skills and ability to build and explain models behind budget decisions
Knowledge of first-order profitability and ROAS vs. LTV tradeoffs
Hands-on experience with attribution and incrementality testing platforms such as Haus, Prescient, Triple Whale, or Northbeam
Experience growing a subscription business
Fluency in nCAC, aMER, iROAS, cohort LTV, and churn dynamics
Creative strategy experience for paid social, including ad concept frameworks and landing-page CRO
Experience with founder-led or organic-to-paid acquisition programs is nice to have
Background or genuine interest in health, nutrition, or wellness is nice to have
Ability to use AI daily in creative production, testing, reporting, and analysis

Benefits

Comp & perks

Performance-based bonus opportunities
Top-tier health, vision, and dental plans with employer matching
Monthly stipends for local farmer's markets/food, fitness/gym memberships, and mental wellness
Free Kindle with unlimited books
$3,000/year professional development stipend
Free company products and employee/family discounts
Unlimited paid time off (PTO)
Parent-friendly working environment
Fully remote, location-independent work culture
Flexible schedules
Zero hour-monitoring