Director of Sales, Grocery

Jack Link's Protein Snacks

. Own development of key growth strategies .

Posted 11/4/2026full-timeRemote • Minnesota • United StatesLead💰 $170,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing strategic sales plans, managing customer relationships, and leading sales teams within the grocery channel. Proficient in utilizing data-driven insights to drive financial performance and achieve sales goals.

Highest-signal resume keywords

CPG Sales ExperienceSales Strategy DevelopmentTeam LeadershipCustomer Relationship ManagementTrade Promotion Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingP&L ManagementMarket Share GrowthCategory LeadershipSales PlanningBroker ManagementData AnalysisPromotional Display SetupStore AuditsSales Performance Monitoring

Soft Skills

Exceptional Leadership SkillsStrong Multitasking AbilityOutstanding Organizational SkillsExcellent Verbal CommunicationPresentation Skills

Tools & Technologies

Trade Promotion Management SystemDigital Collaboration Tools

Industry Keywords

Grocery ChannelCustomer RelationshipsSales ProgramsBusiness Plan GrowthCompetitive Landscape Monitoring

About the role

Key responsibilities & impact

Own development of key growth strategies
Cultivate customer relationships
Execute sales, programs, and innovation to drive business-plan growth
Report to the VP of Sales, Grocery
Lead a team managing the grocery/food channel for a designated territory
Deliver assigned customer revenue, trade fund, selling expense, and profit goals
Execute the Grocery Channel strategy to deliver AOP goals
Develop and execute a 1–3 year strategic plan to grow sales, market share, and category leadership
Lead, develop, and grow a team of salespeople
Build and maintain strong, long-lasting customer relationships
Manage team trade spending using a trade promotion management system
Review sales progress, strategies, and business opportunities and develop corrective plans
Collaborate with internal functions on customer-specific programs and items
Use category data to assess performance and identify trends and opportunities
Use P&L information to drive financial performance, including managing A/R and deductions
Develop accurate customer- and product-level sales forecasts for production planning
Provide senior leadership with updates on sales results and opportunities
Monitor and report on the competitive landscape and activity
Conduct store audits, set up promotional displays, and attend trade shows
Work from a dedicated home office using digital collaboration tools
Partner with remote Sales Managers across retail channels to share insights, align pricing guardrails, and implement national brand campaigns
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree required
Master's degree in a business-related field preferred
5+ years of experience in CPG sales with customers, including broker management
Exceptional leadership skills
Strong ability to multitask
Entrepreneurial thinking and ability to use data to sell
Outstanding organizational, presentation, and follow-up skills
Excellent verbal and written communication
Ability to work independently and collaborate with cross-functional internal and external teams
Ability to travel 50–75%
Prior experience in HQ Selling, Sales Planning, Sales Strategy, or Broker Management preferred
Prior experience leading a sales team focusing on the grocery channel
Prior experience calling on large grocery and/or mass chain accounts
Must be able to regularly lift, carry, and maneuver 25 or more pounds of product cases, display materials, and sales supplies
Must be able to sit, use hands and fingers, handle or feel, talk or hear, stand, walk, reach, and lift for extended periods
Employment authorization verification through the federal E-Verify program

Benefits

Comp & perks

Annual incentive and program-specific awards
Medical benefits
Dental benefits
Vision benefits
Life insurance
Disability insurance
401(k) participation
Paid holidays
Paid time off
Dedicated home office
Modern digital collaboration tools, including Microsoft Teams, Slack, and Zoom
Reasonable accommodations for individuals with disabilities