Director of Sales, Independent Grocery

Jack Link's Protein Snacks

. Own and develop key growth strategies for Link Snacks' independent grocery business .

Posted 11/6/2026full-timeRemote • Minnesota • United StatesLead💰 $170,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing growth strategies within the grocery channel, leveraging data-driven insights to enhance sales performance and customer relationships. Proven leadership in managing sales teams and achieving financial goals through effective trade spending management and strategic planning.

Highest-signal resume keywords

CPG Sales ExperienceSales Strategy DevelopmentTeam LeadershipTrade Promotion ManagementCustomer Relationship Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales ForecastingP&L ManagementBroker ManagementMarket Share GrowthCategory Leadership

Soft Skills

Exceptional Leadership SkillsStrong Multitasking AbilityOutstanding Organizational SkillsExcellent Verbal CommunicationPresentation Skills

Tools & Technologies

Trade Promotion Management System

Industry Keywords

Grocery ChannelConsumer Packaged GoodsSales PlanningHQ SellingTrade Spending Management

About the role

Key responsibilities & impact

Own and develop key growth strategies for Link Snacks' independent grocery business
Cultivate customer relationships and execute sales, programs, and innovation initiatives
Report to the VP of Sales, Grocery
Lead a team managing the grocery/food channel for a designated territory
Deliver assigned customer revenue, trade fund, selling expense, and profit goals
Execute the Grocery Channel strategy to achieve AOP goals
Develop and execute a 1–3 year strategic plan to grow sales, market share, and category leadership
Lead, develop, and grow a team of salespeople
Build and maintain strong customer relationships
Manage trade spending using a trade promotion management system to drive profitable business
Review sales progress, strategies, and opportunities; develop corrective plans for shortfalls
Collaborate with internal functions on customer-specific programs and items
Use category data to assess performance and identify trends and opportunities
Use P&L data to drive financial performance, including managing A/R and deductions
Develop accurate sales forecasts by customer and product to support production planning
Provide senior leadership with updates on sales results and opportunities
Monitor and report on competitive landscape and activity
Conduct store audits, set up promotional displays, and attend trade shows
Work from a dedicated home office and collaborate digitally with remote Sales Managers

Requirements

What you’ll need

Bachelor's degree required
Master's degree in a business-related field preferred
5+ years of experience in CPG sales with customers, including broker management
Exceptional leadership skills
Strong ability to multitask
Entrepreneurial thinking and ability to use data to sell
Outstanding organizational, presentation, and follow-up skills
Excellent verbal and written communication
Ability to work independently and collaborate with cross-functional internal and external teams
Ability to travel 50–75%
Prior experience in HQ Selling, Sales Planning, Sales Strategy, or Broker management preferred
Prior experience leading a sales team focused on the grocery channel
Prior experience calling on large grocery and/or mass chain accounts
Ability to regularly lift, carry, and maneuver 25 or more pounds
Employment authorization verified through the federal E-Verify program

Benefits

Comp & perks

Annual incentive and program-specific awards
Medical benefits
Dental benefits
Vision benefits
Life insurance
Disability insurance
401(k) participation
Paid holidays
Paid time off
Dedicated home office
Modern digital collaboration tools, including Microsoft Teams, Slack, and Zoom