Social Media Manager

Jack Westin

. Build and run channel-specific strategies across YouTube, Instagram, TikTok, Facebook, LinkedIn, Reddit, and other relevant platforms .

Posted 10/13/2026full-timeRemote • United StatesMid-LevelSenior💰 $2,000 - $2,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing channel-specific social media strategies across platforms like YouTube, Instagram, and LinkedIn, with a focus on audience growth and engagement. Proficient in analyzing performance metrics and leveraging insights to optimize campaigns and drive registrations.

Highest-signal resume keywords

Social Media ManagementCampaign Performance AnalysisContent Creation and DistributionAudience Engagement StrategiesPlatform-Specific Content Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyCampaign TrackingContent ProductionAnalytics and ReportingAudience Growth TechniquesUTM TrackingCRM ReportingTestimonial Program DevelopmentBranded Content CreationAI Workflow Integration

Soft Skills

Creative ThinkingCommercial AwarenessExcellent CommunicationTrust BuildingAdaptability

Tools & Technologies

CalendlySocial Media PlatformsAnalytics ToolsContent Management SystemsMarketing Operations Software

Industry Keywords

MCATCompetitor PositioningAudience InsightsEngagement MetricsPlatform Analytics

About the role

Key responsibilities & impact

Build and run channel-specific strategies across YouTube, Instagram, TikTok, Facebook, LinkedIn, Reddit, and other relevant platforms
Launch and manage the LinkedIn Newsletter
Grow a relevant audience of prospective MCAT students
Increase reach, watch time, engagement, and branded search
Monitor competitor positioning
Promote free passages, practice questions, and tools to drive registrations and repeat use
Support JW+ premium courses and tutoring through product demos, launch content, and campaigns
Place approved Calendly links across profiles and campaigns
Track bookings by channel and campaign with Marketing Operations and the Data Analyst
Build a testimonial program and obtain proper consent
Turn student testimonials into platform-native content
Maintain consistent branding across formats and platforms
Continuously test calls to action, formats, and hooks, iterating based on performance data
Own the social content calendar and coordinate content production and distribution
Monitor performance against agreed KPIs

Requirements

What you’ll need

Solid experience owning social media for a brand, ideally where social drove sign-ups, leads, or sales
Proven outcomes, including at least one campaign with measurable before-and-after results
Strong understanding of YouTube, Instagram, TikTok, Facebook, LinkedIn, Reddit, and platform-specific content practices
Creative thinking combined with commercial awareness
Comfort with platform analytics and campaign tracking, including UTMs, attribution, and CRM reporting
Excellent written and spoken English
Strong instincts for a US audience
Confidence interviewing students, building trust, and handling stories and consent carefully
Hands-on use of AI in the workflow, with specific examples of effective and ineffective use
Ability to learn a new industry quickly and independently
Within the first month, expected to understand the MCAT, students, and competitor positioning

Benefits

Comp & perks

Fully remote position with flexible working arrangements
Full-time engagement with a stable, US-based company
Opportunity to work on meaningful projects with a professional, collaborative team