Marketing Director

Jagex

. Own and deliver RuneScape’s marketing strategy aligned with Jagex’s company-wide marketing strategy .

Posted 10/23/2026full-timeCambridge • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies for subscription-based models in the gaming industry, with a strong focus on player acquisition, community engagement, and performance analysis. Proven ability to manage budgets, lead teams, and communicate effectively with senior stakeholders.

Highest-signal resume keywords

Marketing Leadership ExperienceSubscriber Growth StrategyBudget ManagementPerformance MarketingCommunity Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Player AcquisitionRe-engagement MarketingMarketing Budget AllocationPerformance ReportingCost Per Acquisition AnalysisLifetime Value CalculationConversion Rate OptimizationReturn On Ad Spend EvaluationCampaign PlanningMarketing Strategy Development

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationTeam LeadershipInfluential LeadershipPerformance Management

Industry Keywords

MMORPGLive-Service EntertainmentCommunity SentimentCreator PartnershipsSocial Media MarketingLifecycle MarketingBrand ManagementPerformance MarketingCommercial PerformanceGame Leadership

About the role

Key responsibilities & impact

Own and deliver RuneScape’s marketing strategy aligned with Jagex’s company-wide marketing strategy
Own player acquisition, re-engagement and membership inflow performance and its contribution to subscriber growth
Serve on the game leadership team and contribute to the game’s overall direction and commercial performance
Shape the game’s goals and ambitions with the leadership team
Own the game’s marketing budget, allocate spend, and evaluate return on investment
Plan and direct campaigns across content launches, live events, standalone campaigns and always-on acquisition activity
Line manage Product Marketing Managers and Social Media Managers
Set objectives and priorities, manage performance and support team professional development
Collaborate with Brand and Marketing Communications, Events and PR, Merchandise, and Performance Marketing
Bring in central Marketing subject matter experts as needed
Translate commercial and audience goals into plans with objectives, budgets and success measures
Monitor, analyse and report performance to senior leadership, including membership, Daily Active Users and revenue contribution
Develop and test new marketing approaches, scaling those with measurable return
Monitor community sentiment, creator activity and player culture to inform strategy, campaign planning and messaging

Requirements

What you’ll need

Significant marketing leadership experience in the games industry or an adjacent subscription or live-service entertainment business
Demonstrable track record of growing a subscriber, membership or user base through acquisition and re-engagement marketing, with measurable commercial results
Experience owning and allocating a marketing budget of comparable scale, with evidence of return against business objectives
Working knowledge of creator partnerships, short-form and owned social, performance marketing and lifecycle marketing
Commercial and analytical capability using cost per acquisition, lifetime value, conversion rate and return on ad spend
Experience setting marketing strategy and managing execution through performance reporting for senior stakeholders
Experience line managing and developing product marketing and social media specialists
Experience leading through influence across central or matrixed functions, such as CRM, Paid Media, Brand and PR
Strong understanding of community in a live game, including sentiment, creators and player culture
Strong written and verbal communication skills, with ability to present strategy and results clearly to senior stakeholders
Knowledgeable understanding of MMORPGs and their communities
Based in, or willing to relocate within, a comfortable commuting distance of the Cambridgeshire, UK office

Benefits

Comp & perks

Private Healthcare, including Dental Plan
Minimum 6% Pension contributions
Employee Assistance Programme & onsite Counselling
Life Insurance
Discretionary annual performance bonus
Enhanced family leave policies from day 1
Flexible working hours
25 days annual leave + Bank holidays
Option to buy/sell holidays
Equal opportunities and an inclusive workplace
Reasonable adjustments during the recruitment process