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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing sales strategies within the digital advertising and media industry, with a focus on Connected TV advertising. Proven ability to build client relationships, identify opportunities, and deliver tailored solutions that drive revenue growth.
Highest-signal resume keywords
Digital Advertising SalesConnected TV AdvertisingClient Relationship ManagementSales Strategy DevelopmentNegotiation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales StrategyCold CallingClient EngagementPerformance ForecastingBusiness Development
Soft Skills
Communication SkillsProblem-SolvingTime ManagementStrategic Thinking
Industry Keywords
OTTCTVAdvertising ObjectivesMedia IndustryNetworking Events
About the role
Key responsibilities & impact- Create and execute comprehensive sales strategies to meet and exceed revenue targets
- Identify and engage new clients through cold calling, emailing, monitoring local media companies, networking events, and referrals
- Assess clients' advertising objectives and challenges and deliver tailored, scalable solutions
- Build and maintain post-sale client relationships to ensure satisfaction and retention
- Stay informed about trends, technologies, and best practices in the OTT/CTV landscape and provide consultative client advice
- Provide regular sales activity and performance forecasts to the regional sales lead
- Attend industry conferences, trade shows, and networking events to expand the professional network and generate leads
- Plan and execute regional travel to strengthen relationships and develop new accounts
Requirements
What you’ll need- 3+ years of sales within the digital advertising or media industry
- Experience selling Connected TV advertising is highly desirable
- Established relationships with independent advertising agencies and direct clients in your home market and/or dedicated region
- Proven track record of developing business from cold call through renewal
- Ability to manage your own schedule and priorities
- Strong ability to identify opportunities and strategize effective solutions for clients
- Ability to view the big picture and make decisions contributing to long-term success
- Strong negotiation skills
- Excellent verbal and written communication skills